SEO & Digital Marketing Executive

Location: Hyderabad (Walkable distance from JNTU Metro Station)

SEO & Digital Marketing Executive

The selected candidate will handle SEO, digital branding, content optimization, and analytics.
Routine posting tasks will be handled by junior staff under your guidance.

Note:

A) SEO (Conferences + Journals)

On-Page SEO

• Optimize metadata, titles, descriptions, keywords, and structured content.
  
• Improve Google rankings for event-, publication-, and research-related keywords.
  
• Create SEO-friendly content customized for global audiences.
  

Technical SEO

• Fix indexing issues, crawler errors, mobile usability problems, and broken links.
  
• Improve site speed, user experience, and Core Web Vitals.
  
• Manage sitemaps, robots.txt, canonical tags, redirects, and URL structures.
  

Off-Page SEO

• Build high-quality backlinks from academic platforms, institutions, directories, and research forums.
  
• Boost journal visibility via indexing platforms (Google Scholar, DOAJ, etc.).
  
• Promote articles, editorial updates, and special issues.
  

Keyword Research

• Conduct keyword research for diverse research domains and global event themes.
  
• Identify trending academic and conference-related search terms.
  

B) DIGITAL MARKETING

Social Media Management

• Plan content strategy for LinkedIn, Facebook, Instagram, and X (Twitter).
  
• Review creatives, posts, and announcements prepared by internal staff.
  
• Guide posting schedules, engagement plans, and brand consistency.
  

Paid Advertising (Basic/Mid-Level)

• Assist in planning and optimizing Google Ads, Facebook Ads, and LinkedIn Ads campaigns.
  
• Promote conference registrations, journal call-for-papers, and key activities.
  

Brand Visibility

• Enhance digital presence of conferences and journals.
  
• Highlight keynote speakers, editorial members, and scientific committees.
  
• Support broader branding initiatives for URF.
  

C) PUBLICATIONS (Journals)

• Optimize journal websites for SEO and indexing readiness.
  
• Improve organic traffic and author submission rates.
  
• Promote publications, special issues, and editorial board content.
  
• Maintain journal metadata, schema markup, and indexing profiles.
  
• Strengthen visibility of submission portals and journal workflows.
  

D) ANALYTICS & REPORTING

• Daily monitoring via Google Search Console and Google Analytics.
  
• Generate weekly SEO reports including:
  
• Average Position
  
• CTR
  
• Impressions
  
• Ranking improvements
  
• Key page performance
  
• Provide monthly detailed reports for conference and journal platforms.
  
• Recommend improvements based on analytics and keyword insights.
  

REQUIRED SKILLS & EXPERIENCE

• Minimum

  5+ years

  of experience in SEO & Digital Marketing.
• Strong knowledge of On-Page, Off-Page, and Technical SEO.
  
• Experience with academic publishing, research websites, or events (preferred).
  
• Proficiency in:
  
• Google Search Console
  
• Google Analytics
  
• Ubersuggest / Ahrefs / SEMRush
  
• WordPress / PHP-based websites
  
• Canva or similar design tools
  
• Ability to guide junior staff for routine tasks.
  
• Excellent English communication and documentation skills.
  

QUALIFICATIONS:

• Graduate / Postgraduate:

  BBA, MBA, B.Tech, MCA, B.Sc, M.Sc

  , etc.
• SEO & Digital Marketing certifications are an added advantage.
  

HOW TO APPLY:

updated resume

Please include:

• Current CTC
  
• Expected CTC
  
• Notice Period
  
• Portfolio or SEO project samples (optional but preferred)