SEO Content Writer

Core Responsibilities

1. Content Strategy & Research

• Keyword Integration: Utilizing tools like Semrush, Ahrefs, or Google Keyword Planner to identify high-volume, low-competition keywords.
• Search Intent Mapping: Determining whether a user wants to learn (informational), buy (transactional), or find a specific site (navigational).
• Competitor Analysis: Auditing top-ranking pages to understand what content structure and depth are required to "outrank" them.

2. Writing & Optimization

• On-Page SEO: Crafting compelling Meta Titles and Descriptions, and using $H_1$ through $H_3$ header tags effectively.
• Long-Form Content: Writing blog posts, whitepapers, and ultimate guides (typically 1,000+ words) that provide comprehensive value.
• Copywriting: Creating high-converting landing page copy, product descriptions, and CTAs (Calls to Action).
• Internal Linking: Strategically linking to other pages on the client’s website to pass "link equity" and keep users on the site longer.

3. Collaboration & Analytics

• Client Management: Ghostwriting for various industry experts, ensuring the tone matches the brand’s specific "persona."
• Performance Tracking: Using Google Analytics and Search Console to see which articles are driving traffic and adjusting the strategy accordingly.
• Visual Coordination: Working with graphic designers to create infographics or selecting relevant stock imagery to improve user experience (UX).

Job Type: Full-time

Pay: ₹13,025.89 - ₹18,000.00 per month

Work Location: In person