SEO - Assistant Manager

Position

Key

1. Strategic SEO Planning

• Develop and execute comprehensive SEO strategies aligned with business objectives.
• Conduct competitive analysis, keyword research, and market trend studies to guide content creation and optimization.
• Collaborate with product, marketing, and web development teams to ensure SEO best practices are implemented site-wide.
  

2. On-Page & Technical SEO

• Optimize website architecture, page speed, Core Web Vitals, schema markup, and mobile-friendliness.
• Conduct regular SEO audits and work with developers to resolve technical issues (crawl errors, broken links, redirects, etc.).
• Oversee content optimization (titles, meta descriptions, internal linking, keyword targeting) to enhance search visibility.
  

3. Off-Page SEO & Authority Building

• Develop white-hat link-building campaigns, digital PR initiatives, and partnership strategies to grow domain authority.
• Monitor backlink prole health and disavow toxic links when necessary.
  

4. Analytics,

• Track and report SEO KPIs: organic trac, keyword rankings, CTR, bounce rates, and conversions.
• Use tools like Google Search Console, Google Analytics 4, SERanking, SEMrush/Ahrefs, and Screaming Frog to measure performance.
• Continuously analyze results and rene strategies to drive incremental growth.
  

5. Cross-Functional Collaboration & Leadership

• Work with content, design, and development teams to ensure SEO considerations are embedded in all campaigns.
• Mentor junior team members and collaborate with external agencies when required.
  

Key Requirements

• Education:

  Bachelors degree

• Experience:

  35 years of hands-on SEO experience, preferably in a B2B/B2C setting.

Technical Skills

• Strong Knowledge of Google Algorithms, ranking, preferably, SEO tools(GA4, GSC, Ahrefs, SEMrush, Screaming Frog).
• Familiarity with HTML, CSS, JavaScript basics, and CMS platforms(Wordpress etc.)
• Understanding of Core Web Vitals, structured data, and mobile-rst indexing.

Soft Skills:

• Analytical and data-driven mindset.
• Excellent communication and collaboration skills.
• Problem-solving ability with a test-and-learn approach.

Key Performance Indicators (KPIs)

• Organic Growth: 20% increase in organic traffic, keyword rankings, and SERP visibility.
• Lead Generation: Contribution of organic channels to marketing-qualified leads (MQLs).
• Technical Health: Site performance, crawl efficiency, and Core Web Vitals scores.
• ROI: Improvement in conversion rate and cost efficiency compared to paid channels.

Cultural & WHO Fit

• What: Proven history of driving SEO results in competitive markets. 30%
• How: Evidence of data-driven decision-making, collaboration across teams, and proactive problem-solving. 25%
• Outcome: Clear track record of contributing to lead generation, revenue growth, and brand visibility. 45%