Seo And Digital Marketing Executive

SEO and Digital Marketing Executive

SEO and Digital Marketing Executive

Key Responsibilities

• Google Ads Management:

• Set up and optimize

  Search, Display, Shopping, and Video campaigns

  to maximize reach and conversions.
• Conduct thorough

  keyword research

  , develop effective bidding strategies, and provide

  ROI-based reporting

  .

• Meta Ads (Facebook & Instagram):

• Plan and execute a variety of campaigns, including

  traffic, conversions, catalog sales, and retargeting

  .
• Collaborate closely with our creative team to develop compelling

  video and image-based ad creatives

  .

• WhatsApp Marketing (AI Sensy):

• Automate responses, implement abandoned cart recovery strategies, and manage broadcast promotions.
• Monitor

  template performance, delivery rates, and click-throughs

  to optimize engagement.

• Analytics & Reporting:

• Analyze campaign data using tools like

  Google Analytics, Meta Insights, and the AI Sensy Dashboard

  .
• Implement and manage tracking mechanisms via

  Google Tag Manager and Pixel

  to ensure accurate data collection.

Ideal Candidate Profile

• Certification in

  Google Ads or Facebook Blueprint

  is preferred.
• Demonstrated

  hands-on experience with WhatsApp marketing tools

  (such as AI Sensy or similar platforms).
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent communication skills to collaborate with internal teams and report on campaign performance.
• A proactive mindset with a keen interest in staying updated with the latest digital marketing trends and technologies.