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SEO Analyst / SEO Specialist

2 - 3 years

3 Lacs

Posted:2 days ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

Key Responsibilities: Perform keyword research, competition analysis, and identify opportunities for on-page and off-page optimization. Audit websites regularly to identify and fix technical SEO issues. Optimize website content, metadata, internal linking, and URL structures. Develop and implement link-building strategies. Monitor and report performance metrics using tools like Google Analytics, Search Console, and SEMrush/Ahrefs. Keep up-to-date with search engine algorithm updates and industry trends. Collaborate with content writers and developers for SEO-friendly content and website structure. Prepare monthly performance and ranking reports. Requirements: Bachelors degree in Marketing, IT, or a related field. 2–5 years of proven SEO experience. Hands-on experience with tools like Google Search Console, Analytics, SEMrush, Ahrefs, Screaming Frog, etc. Solid understanding of on-page and technical SEO. Knowledge of HTML/CSS and website platforms like WordPress or Shopify is a plus. Strong analytical, communication, and reporting skills. Good to Have: Experience with Local SEO, schema markup, and international SEO. Basic knowledge of paid search (Google Ads) is a plus.

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