Senior Web Developer

Fictiv is seeking a Senior Web Developer to lead our web development efforts from our Pune office. This role is responsible for overseeing the Pune-based web development team, executing the technical roadmap, and ensuring the Fictiv website is a high-performing, high-converting, scalable, and user-friendly platform. This leader will drive architectural improvements focused on customizability for non-developer stakeholders and integrate modern practices, including the use of AI to enhance our development cycles.

You will report to the Vice President, Growth Marketing.

Team Leadership and Development

• Oversee, mentor, and manage the day-to-day work of the web development team based in Pune, India


• Establish coding standards, best practices, and development processes to ensure high-quality, maintainable code across the team


• Collaborate with the shared marketing project manager to maintain a clear, prioritized development queue and manage timelines

Website Architecture and Customizability

• Drive and implement improvements to the overall site architecture to enhance customizability and allow non-developer stakeholders (Content, SEO, Marketing) to update content and pages efficiently


• Build, extend, and optimize the marketing website using the WordPress CMS, developing custom modules, page types, and data structures based on project requirements


• Create and manage the website back-end, including database and integrations, particularly with Marketo and Salesforce

Web Performance and Reliability

• Champion site performance, focusing on continuous improvement of Core Web Vitals as monitored by tools like DebugBear


• Monitor and manage site maintenance, including patching WordPress, plugins, PHP, and other CMS components to ensure security and stability


• Utilize Github for version control, collaboration, and managing the deployment pipeline

Technical Execution and Innovation

• Convert designs into component-based HTML, CSS (using frameworks like Tailwind CSS), and JavaScript


• Design, develop, and maintain responsive, modular Marketo email templates to support the lifecycle and demand generation teams, ensuring high rendering quality across major email clients


• Configure goals, triggers, and tracking snippets in our A/B testing tools (VWO) and analytics environments (GA4)


• Research and propose the integration of AI technologies
  to improve development cycles, efficiency, and code quality

Desired Traits

• 8+ years of experience building large-scale websites as a developer in a fast-paced environment


• Proven experience overseeing a development team


• Experience working with teams overseas


• Deep expertise in WordPress, including the ability to build custom themes and plugins


• Expert proficiency in front-end technologies: HTML5, CSS3, JavaScript, Node/NPM, and Webpack


• Strong understanding of web architecture design principles and improving site customizability for content owners


• Demonstrated success in improving site performance metrics, Core Web Vitals, and technical SEO best practices


• Working knowledge of version control (specifically Github), and experience with web performance monitoring tools like DebugBear


• Familiarity with RESTful APIs, JSON/XML, and integrating with marketing platforms (Marketo, Salesforce)


• An understanding of the application of AI technologies to modern web development and DevOps

What Success Looks Like

• The Pune web development team operating efficiently and delivering high-quality work consistently


• Significant, measurable gains in website performance, validated by Core Web Vitals and site speed reports


• Reduced dependency on developers for routine content and page updates by non-technical stakeholders


• A modern, scalable, and secure site architecture that supports the growth marketing roadmap