Senior Visualizer

Adissia Developers

3 - 6 years

4 - 8 Lacs

coimbatore

Posted:-1 days ago| Platform:

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Skills Required

digital event management visualiser business cards brochure design collaterals branding posters photoshop artwork media flyers banners printing print ads campaigns graphic designing media management signage corel draw logo design illustrator

Work Mode

Work from Office

Job Type

Full Time

Job Description

I. ATL (Above\-the\-Line) Campaigns & Media Management
Design and execute mass media campaigns for: Print ads (Newspaper dailies, property supplements) Outdoor branding (Hoardings, Billboards, Bus Shelters, Metro ads) Radio campaign planning with script, RJ promotions & frequency planning Regional TV ads \/ OTT branding when required during launches Work with media buying agencies for: Target geography optimization based on project location Budget planning & negotiation for best reach and frequency GRP, CPRP, circulation & viewership analytics to evaluate media performance Ensure timely release of creatives aligned with project launch timelines. II. BTL (Below\-the\-Line) Activation & Site Branding Plan and execute BTL branding to attract walk\-ins: Sales gallery branding, sample flat setups & site activations On\-site standees, banners, fa ade branding & directional signage Mall activations, roadshows, kiosks and residential community camps Festival \/ weekend engagement events with QR lead capture flows Ensure real estate experience zones are active & aligned with brandguidelines. III. Project Launch Campaign Planning Collaborate with Sales Teams for: Pre\-launch teaser activities Grand launch event management Channel partner meets & broker networking events Ensure uniform branding across all launch collaterals: Brochures, leaflets, canopy designs, site brochures, location maps, etc. IV. Vendor & Agency Coordination Manage relationships with: Creative agencies Printing vendors Outdoor agencies Event & Activation management companies Ensure output quality, cost efficiency, and timeline discipline through: Pricing comparison SLA monitoring Quality audits at sites and event venues V. Collaboration with Sales, CRM & Digital Teams Align campaign messaging with market demand and sales funnel focus. Integrate BTL\-generated leads into CRM & review conversion rates. Work with Digital team for: Ge-targeted campaigns support Creative consistency across online & offline channels VI. Reporting & Performance Analytics Track campaign ROI through: Walk\-in and inquiry uplift Cost per activation lead (CPAL) Brand recall improvement metrics Maintain weekly ATL \/ BTL campaign dashboards with: Budget vs utilization Vendor performance scorecards Site branding audit status reports VII. Budgeting & Cost Management Prepare annual marketing plan with cost allocation for: Projects Site launches Seasonal promotional bursts Ensure timely approvals, PR\/PO process, and accurate vendor billing. VIII. Brand Compliance & Documentation Ensure real estate regulatory compliance: Legal disclaimers RERA guidelines on project ads & communication Maintain campaign archives: Artwork & asset library Campaign performance reports Vendor documentation for audits