Senior Visual Merchandiser

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Job Summary:

Senior Visual Merchandiser

Key Responsibilities:

• Develop and implement seasonal visual merchandising strategies in alignment with marketing campaigns and brand guidelines.
• Oversee window displays, in-store layouts, mannequin styling, and point-of-sale (POS) presentation across stores.
• Coordinate with buying, marketing, and retail operations teams to ensure timely and effective product launches and promotions.
• Lead the visual merchandising team and provide training and guidance to store VM staff.
• Analyse store performance and customer behaviour to improve VM strategies.
• Ensure consistent execution of brand aesthetics across all store formats (flagships, outlets, pop-ups, etc.).
• Create and maintain VM guidelines, planograms, and styling manuals.
• Conduct regular store visits and audits to evaluate VM execution and provide actionable feedback.
• Stay current with fashion and design trends to keep the brand’s presentation competitive and forward-thinking.

Qualifications:

• Bachelor’s degree in Fashion Design, Visual Merchandising, Interior Design
• Minimum 10 years of experience in visual merchandising, with at least 2 years in a senior or supervisory role.
• Strong background in apparel retail, preferably in a multi-brand or international setting.
• Proven experience in conceptualizing and executing seasonal window displays and in-store layouts.
• Proficient in design and presentation software (e.g., Adobe Creative Suite, SketchUp, AutoCAD).

Key Skills:

• Strong sense of fashion, aesthetics, and commercial awareness.
• Leadership and team management.
• Project and time management.
• Excellent communication and collaboration skills.
• Analytical and problem-solving mindset.
• Attention to detail and ability to manage multiple store formats.