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Senior Technical Manager-Marketing Reporting, Insight & Analysis

10 - 15 years

35 - 40 Lacs

Posted:10 hours ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

Job Summary:
We are looking for a Head of Reporting, Insight, and Analysis to lead the delivery of reporting across our Marketing function--encompassing web, lifecycle campaigns, and multi-channel audience engagement.
More importantly, we expect the person in this role to transform how we report and move us away from static, backward-looking reports toward a more dynamic, forward-looking, and insightful view of performance. The person needs to be able to reimagine how we measure and act on marketing data - delivering actionable recommendations that drive decision-making and enable true cause-and-effect analysis.
Responsibilities:
  • Build and operate a data analytics platform that reports on and provides insights for marketing operations across web, lifecycle campaigns, paid media, and user audience engagement.
  • Analyze end-to-end marketing data to provide insights that will uncover patterns and opportunities, thereby enabling accurate business decisions.
  • Act strategically to transform raw data into clear, actionable stories with business intelligence, leading to faster stakeholder actions.
  • Establish a framework that promotes standardization and consistency while enabling insightful, dynamic, interactive and forward-looking reporting.
  • Partner with stakeholders from Web, Lifecycle, Product Marketing, and Senior Leadership to define the key metrics, goals, and reports that will drive their decision making.
  • Lead a team of data engineers and analysts - providing them with mentoring and technical guidance so that they produce actionable analysis.
  • Collaborate with the enterprise data platform team for technical integration with the companys big data platform and its services.
  • Identify, implement, and leverage cutting-edge technologies including data modeling, visualization, automation, and possibly conversational AI to enhance the delivery of reports and insights.
Qualifications:
  • 10+ years of experience in marketing data reporting and analytics, with some of it preferably in a D2C business model.
  • Solid technical background with data analytics tools and technologies like Databricks. Proficient in data modelling, advanced SQL, and data processing programming language like Python.
  • Technical leadership skills with a proven track record of leading talented data engineers and analysts.
  • Experience working with disparate marketing data sets from sources like web, lifecycle campaigns, user audiences, social media, etc.
  • Strong analytical skills with the ability to translate complex data into clear business insights.
  • Able to communicate business results as stories understandable by a diverse set of stakeholders.
  • Familiar with modern visualization tools like Tableau.
  • Experience working with cloud-based big data processing services, including ETL/ELT pipelines.
  • Background in conversational/business driven AI and automation will be a big plus.
  • Naturally challenged by the status quo and motivated to innovate.
  • Willing to work cross-functionally to enable smarter, faster, and more informed decisions across the business.

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