Senior Software Engineer

Indegene

4 - 8 years

4 - 8 Lacs

bengaluru karnataka india

Posted:7 hours ago| Platform: Foundit logo

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Skills Required

tag management

Work Mode

On-site

Job Type

Full Time

Job Description

Plan and implement methods to measure experiences, including Tag Management Solutions like GTM (primarily), Adobe Launch, Dynamic Tag Manager, Tealium, Ensighten, Google Tag Manager
Understand and use multitude of tag managers and writing JavaScript code to realize client driven business requirements
Site optimization with an ability to solution design and implement the analytics strategy and technology needed to gain and stitch together insights into both online and physical location activity
Marketing Performance analysis i.e. data aggregation (leveraging marketing click-stream API s, data cleaning transformation), analysis segmentation, targeting integration
A/B testing, MVT/Optimization framework(s) using tools like Adobe Target
Developing the strategy of enterprise level solutions as well as architecting extensible and maintainable solutions utilizing the Adobe and Google analytics platforms
Excellent understanding of digital analytics specially Clickstream Data
Create data visualization dashboards specially on Workspace, Data Studio, MS Excel and Adobe Report builder
Agile method understanding

Must Have

Knowledge on TMS Platforms - Google Analytics, Adobe Analytics/Omniture SiteCatalyst, Matomo/Piwik
Tag Managers - Adobe Launch/DTM, Tealium IQ, Google Tag Manager, Piwik Pro, Signal/Bright Tag
Programming Languages - JavaScript, jQuery

Good to have

Optimization Platform - Adobe Target, Google Optimize, Optimizely1+ years in a client facing role for solutioning and / or evangelizing technology approaches.
Markup Languages - HTML, CSS

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