Senior Social Media Specialist

As a Social Media Marketing Specialist, your primary responsibility will be to develop and implement social media strategies that are in line with the brand's objectives. You will be creating engaging and high-quality content, which includes text, images, and videos. Analyzing and reporting on social media performance metrics will also be a key part of your role. Monitoring trends and audience insights to enhance engagement, collaborating with internal teams for brand consistency, managing social media advertising campaigns and budgets, as well as engaging with followers by responding to comments and inquiries are crucial tasks. Regular competitor analysis will be conducted to make necessary adjustments to strategies. The ideal candidate for this position should be an innovative thinker with a deep understanding of social media trends. Strong analytical and problem-solving skills are essential, along with excellent communication and interpersonal abilities. The ability to juggle multiple projects and deadlines, attention to detail, and a creative mindset are also required. To qualify for this role, you should hold a Bachelor's degree in Marketing, Communications, or a related field. A minimum of 2-4 years of experience in social media marketing is necessary. Proficiency in analytics tools and social media management platforms, as well as strong writing and editing skills, are also key qualifications.,