Senior SEO Analyst

Job Title:

Role Overview

Senior SEO Analyst

Key Responsibilities

SEO Strategy & Execution

• Develop and implement SEO strategies aligned with overall business and marketing objectives.
• Conduct in-depth keyword research, focusing on high-intent and BoFu (bottom-of-the-funnel) terms.
• Perform competitor analysis to identify growth opportunities.
  

On-Page & Content Optimization

• Optimise on-page elements: titles, meta descriptions, headers, URLs, schema markup, and internal linking.
• Collaborate with content writers to create SEO-optimised content (blogs, case studies, whitepapers, solution briefs).
• Develop lead-focused SEO content strategies that align with the B2B sales funnel.
  

Technical SEO

• Conduct regular SEO audits to identify and resolve technical issues (indexing, crawling, Core Web Vitals, site architecture, mobile optimisation).
• Work with developers to ensure technical best practices are implemented.
• Implement structured data, speed optimisations, and mobile-first strategies.
  

Off-Page Optimization

• Build and maintain a strong backlink profile through ethical link-building practices.
• Establish partnerships with relevant publishers, industry portals, and influencers to enhance domain authority.
  

Performance Tracking & Analytics

• Track and measure SEO performance using GA4, Google Search Console, SEMrush, Ahrefs, Screaming Frog, and Looker Studio.
• Generate detailed reports highlighting traffic, rankings, and lead-generation impact.
• Provide actionable insights and continuously optimise strategies based on data.
  

SMO & Cross-Team Collaboration

• Align SEO efforts with social media and content marketing strategies for maximum reach.
• Collaborate with design, content, and development teams to drive integrated digital campaigns.
  

Industry Research & Innovation

• Stay updated with the latest algorithm changes, SEO tools, and industry trends.
• Test and implement innovative strategies to stay ahead of competitors.
  

Qualifications & Skills

• Bachelor's degree in Marketing, Computer Science, or a related field.

• 6-8 years of hands-on SEO experience

  in B2B/service-based industries.
• Strong technical SEO expertise (audits, schema, speed, Core Web Vitals).
• Proven ability to plan and execute commercial-intent keyword strategies.
• Proficient with GA4, GSC, SEMrush, Ahrefs, Moz, Screaming Frog, Looker Studio.
• Familiarity with HTML, CSS, JavaScript, and CMS platforms (WordPress, HubSpot, etc.).
• Excellent analytical, communication, and problem-solving skills.
  

Preferred Skills

• Experience with IT services, SaaS, or enterprise products.
• Knowledge of PPC, content marketing, and marketing automation tools.
• International SEO and multilingual website optimization.
• Certifications in SEO or digital marketing (Google Analytics, SEMrush, HubSpot).
  

Why Join Signity?

• Competitive salary and benefits package.
• Opportunity to work with global B2B clients.
• Collaborative, innovative, and growth-focused environment.
• Continuous learning and professional development.