Job
Description
As an early member of Pocket TV's product team, you have the opportunity to work across Monetisation, User Experience, Recommendation, and Growth. This is a high-ownership role that requires deep product thinking, data fluency, and user empathy. Your responsibilities include building innovative monetization models, crafting delightful and habit-forming experiences, improving personalized recommendations, and unlocking exponential growth in user engagement and revenue. You will collaborate cross-functionally with design, engineering, data science, marketing, operations, and content teams to shape the product roadmap and drive execution. Your key responsibilities will involve defining and owning the product vision and roadmap across monetization, experience, recommendations, and growth. You will align the roadmap with business goals, user insights, market trends, and competitive intelligence. Additionally, you will build long-term strategies that balance revenue growth with sustainable user value and retention. In terms of Monetisation Innovation, you will lead monetization initiatives across subscriptions, microtransactions, loyalty programs, offers, and bundling strategies. You will leverage A/B testing and behavioral insights to validate monetization hypotheses and iterate quickly. For User Experience & Retention, you will be responsible for crafting seamless and intuitive experiences across the entire user journey from onboarding and discovery to engagement and conversion. Identifying friction points and using design thinking and data insights to enhance usability and satisfaction will be crucial. Running continuous experiments to boost core engagement metrics and reduce churn will also be part of your role. Regarding Recommendations & Personalization, you will partner with data science and engineering to drive advancements in the recommendation engine. Defining user cohorts and behavioral signals to power contextual and personalized content discovery will be key. You will measure and optimize content consumption patterns to increase session depth and frequency. When it comes to Growth & Acquisition, you will design and execute features and experiments that improve user acquisition, onboarding, referral, and conversion funnels. Collaborating with performance marketing and growth teams to amplify paid and organic levers will be essential. Leveraging growth loops, gamification, and community features to create viral mechanics and increase user stickiness is also part of the role. The ideal candidate for this position would have at least 5 years of experience in consumer product management, ideally in B2C, social, content, or entertainment platforms. A proven track record of owning and scaling monetization, growth, or recommendation-driven products is required. Strong analytical and experimentation skills, comfort with SQL, dashboards, and deriving actionable insights are necessary. High user empathy with a passion for storytelling, creator platforms, or media consumption behavior is desired. Deep experience working with cross-functional teams in a fast-paced and agile environment is essential. Exceptional communication, leadership, and stakeholder management abilities are also key qualities sought after in candidates for this role.,
