Senior Performance Marketer

Senior Performance Marketing Manager

Key Responsibilities:

Paid Media Strategy & Execution

• Develop and execute multi-channel paid advertising campaigns Google Ads to drive high-value FX trader acquisition.
• Implement geo-targeted strategies focusing on priority markets.
• Manage large-scale monthly budgets efficiently to achieve targeted CPA and ROAS.

Lead Generation & FTD Optimization

• Optimize campaigns for high-quality lead generation and maximize

  First Time Deposit (FTD)

  rates.
• Work closely with the Sales & BD teams to ensure lead quality aligns with deposit conversion targets.
• Design and execute retargeting strategies to increase deposit conversion and trader lifetime value.

Data, Tracking & Reporting

• Monitor and analyze campaign performance metrics: CPA, CPL, CTR, Conversion Rate, ROAS, FTD volume, and Cost per FTD.
• Utilize analytics, tracking, and attribution tools (Google Analytics, GA4)
• Produce weekly and monthly performance reports with actionable insights for management.

Team Collaboration

• Collaborate with cross functions and global team to develop high-converting creatives and landing pages.
• Coordinate with compliance teams to ensure ad content adheres to offshore FX advertising regulations.

Job Requirements:

• Bachelor's degree in Marketing, Business, or related field (Master's preferred).

• 5+ years

  of paid performance marketing experience, with

  at least 2 years in the offshore FX/CFD brokerage industry

  .
• Proven track record of managing

  six- to seven-figure monthly ad budgets

  .
• Deep expertise in paid platforms: Google Ads, Meta, TikTok, Programmatic, Native Ads.
• Strong understanding of FX trading audiences, funnel behavior, and trader acquisition strategies.
• Experience with affiliate and IB paid campaigns is a plus.
• Strong analytical skills and experience with advanced tracking tools.
• Ability to work in high-pressure, ROI-focused environments.
• Fluency in English (additional languages relevant to target markets are a plus).