Senior Media Planner & buyer

As an integrated agency delivering mainline and digital solutions, you will be responsible for handling medium and large clients across categories. Your expertise in developing integrated mainline media plans and driving effective media buying will be crucial. You should have hands-on working knowledge of key industry tools such as BARC, TAM, IRS, TGI, MAP, and other planning/monitoring platforms. Your ability to analyze data, derive insights, and translate them into smart media strategies will be key to success in this role. Strong vendor relations and negotiation skills are essential, as well as a proactive mindset, leadership ability, and the hunger to deliver measurable results. Experience in Digital media planning will be an added advantage. Qualifications Required: - Proven experience handling medium and large clients across categories. - Strong expertise in developing integrated mainline media plans and driving effective media buying. - Hands-on working knowledge of key industry tools such as BARC, TAM, IRS, TGI, MAP, and other planning/monitoring platforms. - Ability to analyze data, derive insights, and translate them into smart media strategies. - Strong vendor relations and negotiation skills. - A proactive mindset, leadership ability, and the hunger to deliver measurable results. - Experience in Digital media planning will be an added advantage. To apply for this position, please email your detailed CV to response@associated.co.in.,