Job
Description
About the role We are looking for a hands-on Senior Marketing Science Analyst with a passion for understanding data, tracking business trends, and storytelling to join the Center for Data and Insights team. This position will report to the Vice President, Business Intelligence & Analytics, and will collaborate with data engineers, campaign managers, and marketing leaders to investigate campaign trends, build business insights, and recommend proactive measures to enable better business decisions every day. The right person for this position is a service-minded, empathetic problem-solver who will be motivated by the opportunity to build a centralized insights service team from the ground up! Partner with Branch/ Adjust MMPs, direct response, and media buying agencies to define and implement campaign measurement of integrated marketing campaigns, including TV, OOH, Digital, and Social Media across a wide range of business lines (theatrical, streaming, e-commerce, etc.) Partner with cross-functional teams to design analytics and reporting tools that will be instrumental to distribute certified dashboards and presentations. Evaluating media measurement leveraging MMM (Marketing Mix Modeling), MTA (Multi-Touch Attribution), and Incrementality A/B Testing Lead / Assist in development of testing roadmaps, measurement plans, KPI & KLI reporting based on set marketing objectives linked to key campaigns and always-on digital marketing tactics. Deliver ad hoc analysis for client stakeholders throughout marketing, working with the channel leads, planning, and client service departments. Partner with paid marketing teams in building weekly insight decks for the Marketing leadership team by collaborating effectively across teams, documenting the impact of strategic initiatives on benchmarks, and tracking the progress towards company goals. Partner with cross-functional teams to design analytics and reporting tools that will be instrumental to distribute certified dashboards and presentations. Connect ideas into cohesive, well-grounded recommendations, using creative, structured, and analytical thinking with the help of effective data visualization Work with offshore and onsite teams and lead the sprint planning/management Maintain a culture of high-quality output and outstanding customer service by effectively communicating at all levels, ensuring that work gets done, and responding effectively to About You 5+ years of experience with data analysis, paid campaign analytics, statistics, experimentation, and optimization. 3+ years of experience in writing complex SQL queries, experience in marketing data automation. 3+ years of experience with data visualization tools like Tableau, Superset, etc. Understanding of install and user-level paid campaign tracking to support multi-touch attribution via UTMs and MMP data for all major marketing channels Proficiency in data analysis, including defining critical metrics, statistical and predictive modeling concepts, descriptive statistics, and experimental design Experience in Marketing analytics tools like Google Analytics, Adjust, Braze, Branch, etc. Experience working with large data sets (Terabytes of data/ billions of records). Deep expertise in measuring marketing performance against lifetime value metrics. Outstanding teamwork skills: You have excellent interpersonal skills. You re a good listener. You place the success of the company ahead of any particular idea. Proven ability to work across a globally, matrixed organization. BS in Statistics, Computer Science, Information Systems, or a related field
