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R.S Brothers
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Senior Marketing Executive

Senior Marketing Executive

5 - 8 years

|

4 - 5 Lacs

Posted:2 days ago| Platform:

Apply

Skills Required

marketing production management branding

Work Mode

Work from Office

Job Type

Full Time

Job Description

Role & responsibilities

Campaign Execution
: Own end-to-end execution of retail marketing campaigns, ensuring timely rollout across all locations.
Manual Calendar Management
: Maintain and update the retail marketing calendar, aligning with brand, sales, and seasonal priorities.
BTL Activation
: Plan and implement Below The Line (BTL) activities including in-store promotions, sampling, local events, and brand visibility efforts.
NSO (New Store Openings)
: Lead marketing strategy and execution for new store launches, including pre-launch buzz, opening day events, and post-launch engagement.
Cross-Functional Coordination
: Liaise with store operations, visual merchandising, sales, and external vendors to ensure seamless campaign delivery.
Vendor & Agency Management
: Coordinate with creative agencies, print vendors, and event partners for timely production and deployment.
Performance Tracking
: Monitor campaign effectiveness and footfall impact, providing actionable insights for future improvements.

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