Senior Manager - Webmaster

Webmaster

website strategy, optimization, and scalability

Key Responsibilities

• Own and lead

  the overall website and web infrastructure strategy to support growth, lead generation, and customer engagement.
• Drive

  website optimization at scale

  (SEO, performance tuning, loading speed, accessibility, and mobile responsiveness).
• Partner with marketing to create and optimize

  high-converting landing pages and campaign microsites

  .
• Define and enforce

  web governance, security, and compliance standards

  (SSL, firewalls, GDPR/CCPA readiness).
• Lead integrations between the website,

  CRM, analytics, and marketing automation systems

  to enable seamless SaaS workflows.
• Build and manage an

  analytics and experimentation framework

  (A/B testing, behavioral analysis, heatmaps) to improve conversions.
• Guide decisions on

  CMS, hosting, and architecture

  , balancing scalability and efficiency.
• Manage internal teams and/or external vendors/agencies to execute projects on time and at high quality.
• Collaborate cross-functionally with design, content, and engineering to ensure the website reflects

  brand vision

• Stay ahead of trends in

  web technologies, SEO, and SaaS digital growth

  , bringing innovation into execution.

Requirements

• 12+ years of experience

  in webmaster, web development, or digital experience roles, with at least

  35 years of people management experience

• Proven expertise in

  website optimization and performance improvements

  (SEO, speed, conversions).
• Strong technical foundation:

  HTML, CSS, JavaScript

  ; experience with CMS platforms (WordPress, headless CMS).
• Hands-on experience with

  CRM/marketing automation integrations

  (HubSpot, Salesforce, Marketo, etc.).
• Advanced knowledge of

  web analytics, CRO, and A/B testing tools

  .
• Strong leadership skills: ability to manage teams, agencies, and cross-functional stakeholders.
• Excellent communication, planning, and project management skills.
• SaaS or B2B technology experience is a strong plus.