Senior Manager - Subscriber Communications

As India's leading DTH brand with over 15 million subscribers nationwide, Tata Play is dedicated to improving the future by consistently innovating and enhancing its services. We are currently looking for a dynamic individual with a creative and analytical mindset to drive subscriber communications aimed at promoting broadcaster products, value-added services, and establishing partnerships with premium consumers for OTT collaborations. Experience with AI-based communication or analytical tools is a plus for this role. The ideal candidate should have hands-on experience in developing consumer-facing brands, crafting communications for direct-to-consumer campaigns based on data and insights, and overseeing the development and flawless execution of multiple campaigns across Tata Play owned media in collaboration with agencies. This role involves close collaboration with various stakeholders to address creative and business challenges, making it essential for the candidate to enjoy working with people. Key Duties & Responsibilities: - Interpret consumer behavior, evaluate campaign performance, and monitor industry trends to recommend communication strategies that align with business objectives. - Conceptualize clear briefs to guide partner agencies in developing relevant and innovative creatives. - Demonstrate proficiency in creating impactful creatives based on principles of art, layout, and copy for various consumer mediums and channels. - Collaborate closely with marketing teams to ensure a consumer-centric communication perspective while aligning with business objectives. - Manage and influence expectations from senior stakeholders and cross-functional teams such as commercial, content, NPD, and customer operations. - Monitor KPIs for products and business outcomes to evaluate the efficiency and effectiveness of communication efforts and suggest improvements. - Conduct data analysis to extract insights, develop hypotheses for testing, and drive informed decision-making. Candidates with 6-8 years of relevant work experience, particularly in customer-facing and brand marketing roles with reputable organizations, are encouraged to apply. A full-time post-graduation from a reputed institute is required for this position.,