Senior Manager SFE Analytics

Job Title
Senior Manager SFE Analytics Business Unit Strategic Business Research Location : Mumbai At Sun Pharma, we commit to helping you ?Create your own sunshine?? by fostering an environment where you grow at every step, take charge of your journey and thrive in a supportive community, Are You Ready to Create Your Own Sunshine As you enter the Sun Pharma world, youll find yourself becoming ?Better every daythrough continuous progress Exhibit self-drive as you ?Take chargeand lead with confidence Additionally, demonstrate a collaborative spirit, knowing that we ?Thrive togetherand support each others journeys? Key Responsibilities Strategic Leadership in Pharma Analytics: Drive the analytics roadmap aligned with India Business priorities to elevate field force performance and commercial excellence Act as a strategic thought partner for Business Heads and NSMs to translate business needs into scalable analytical solutions Benchmark global best practices and bring innovation to analytics models tailored for Indian pharma dynamics Sales Force Effectiveness (SFE) Analytics: Lead the design and continuous evolution of SFE KPIs (e-g, doctor coverage, call frequency, product prioritization, call quality) Monitor and report on SFE metrics at territory, regional, and zonal levels for timely business interventions Link SFE analytics to business performance by creating actionable insights and enabling coaching inputs for field leaders Dashboards, Data Visualization & Insights Engine: Design and maintain powerful dashboards and insight platforms for real-time monitoring of sales KPIs, field force health, and business impact Partner with MIS/IT teams to ensure data accuracy, automation, and system stability Support BU leadership with custom analysis, executive summaries, and visual storytelling AI/ML & Gen AI Enablement: Identify and develop AI/ML use cases including field force segmentation, performance prediction, incentive optimization, and call impact modeling Pilot and scale Gen AI tools for productivity enhancement (e-g, automated call summaries, competitive insights, query bots) Drive external partnerships and POCs with AI startups, data science firms, and technology partners for pharma-specific Gen AI solutions Team Leadership & Collaboration: Manage, mentor, and build capabilities of a high-performing team of data analysts and business insight specialists Promote a culture of agility, innovation, and business alignment Collaborate cross-functionally to ensure analytics deliverables are well-integrated into marketing campaigns, brand planning, and field force strategy Drive external partnerships and POCs with AI startups, data science firms, and technology partners for pharma-specific Gen AI solutions Travel Estimate Job Requirements Educational Qualification Graduate in Science, Pharmacy, Engineering, Statistics, or related discipline MBA / Post-Graduation in Data Science, Business Analytics, or Pharma Management Experience 10 years+ Industry: Pharmaceutical (India-focused) or Healthcare analytics SFE Analytics, Commercial/Marketing Analytics AI/ML/Gen AI in business context Experience in managing large field force data and incentive design Vendor and cross-functional stakeholder management Your Success Matters to Us At Sun Pharma, your success and well-being are our top priorities! We provide robust benefits and opportunities to foster personal and professional growth Join us at Sun Pharma, where every day is an opportunity to grow, collaborate, and make a lasting impact Lets create a brighter future together! Disclaimer: The preceding job description has been designed to indicate the general nature and level of work performed by employee within this classification It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees as assigned to this job Nothing herein shall preclude the employer from changing these duties from time to time and assigning comparable duties or other duties commensurate with the experience and background of incumbent(s),