Senior Manager SEO

Role & responsibilities

We are looking for an experienced SEO Manager to join our dynamic marketing team. As the SEO Lead, you will play a key role in shaping and executing our search engine optimization & app store optimisation strategy to drive high-quality traffic, generate qualified leads, and contribute directly to revenue growth. You will be responsible for managing all aspects of our SEO efforts, from on-page optimization to content strategy and technical SEO, ensuring we meet targets for organic lead generation.

Key Responsibilities:

• SEO Strategy Development & Execution:

  Develop and implement a comprehensive SEO strategy focused on generating qualified B2B leads for our SaaS offerings. Prioritize SEO initiatives that will drive targeted traffic, increase conversions, and meet revenue goals.

• Website Optimization:

  Perform regular audits to ensure on-page and off-page SEO best practices are followed across the website, ensuring alignment with SEO goals and industry standards.

• Keyword Research & Content Strategy:

  Conduct in-depth keyword research to identify high-value search terms that align with buyer personas, customer pain points, and business objectives. Collaborate with content and product teams to develop compelling, SEO-friendly content that drives leads.

• Technical SEO Leadership:

  Oversee the technical SEO aspects of the website, including optimizing site architecture, improving load times, ensuring mobile-friendliness, and working with developers to resolve any technical issues that may impact SEO performance.

• Analytics & Performance Reporting:

  Regularly monitor, analyze, and report on SEO performance using tools like Google Analytics, SEMrush, Ahrefs, and others. Provide actionable insights to improve traffic, lead conversion rates, and overall site performance.

• Lead Generation Focus:

  Optimize content and landing pages to drive conversions, working closely with the sales and marketing teams to ensure that SEO efforts align with broader business goals and lead generation targets.

• Competitive Analysis:

  Monitor competitors SEO strategies and identify opportunities for differentiation, helping to ensure that Vyapar maintains a competitive edge in search engine results.

• Stay Current with SEO Trends:

  Keep up-to-date with the latest trends, algorithm updates, and SEO best practices to ensure continuous improvement and long-term success of our SEO strategy.

Required Skills & Experience:

• Minimum 8+ years of experience in SEO, with at least 2 years in a managerial role, preferably in a B2B SaaS or technology company.

• Demonstrated success in driving organic traffic and generating leads through SEO in a B2B context

• Proven Track Record:

  Demonstrated success in driving organic traffic and generating leads through SEO in a B2B context.

• Technical SEO Expertise:

  In-depth knowledge of technical SEO, including site structure, indexing, crawling, page speed, mobile optimization, and troubleshooting technical issues.

• Keyword Research & Analytics Tools:

  Strong proficiency in keyword research and SEO tools (Google Analytics, Google Search Console, SEMrush, Ahrefs, Screaming Frog, etc.) to track, analyze, and report SEO performance.

• Content Strategy:

  Experience in developing and executing content strategies that drive organic traffic and lead generation. Ability to work closely with content creators and marketers to produce SEO-optimized content.

• B2B SaaS Understanding:

  Familiarity with the B2B SaaS landscape, buyer journey, and lead generation strategies within a SaaS context.

• Leadership & Collaboration:

  Proven leadership abilities with experience working in cross-functional teams. Ability to influence, mentor, and guide team members to drive success.