Senior Manager - Referral Marketing

About DrinkPrime:
DrinkPrimeisasubscriptionbaseddrinkingwatersolutionthatbeganasaresponsetotheunreliablesupplyofsafedrinkingwateracrossUrbanIndia.Overtimewehaveevolvedintoanorganizationthatisdrivenbyasingularmission,tochangethewaypeoplethinkaboutthewatertheydrink.Throughoursubscription-basedmodel,weprovidecustomerswithwaterpurifiersthatuseintegratedtechnologytohelpthemmonitorthequalityofthewatertheyconsumeeveryday.AtDrinkPrime,weareonamissiontomakesafedrinkingwateraccessibleandaffordabletoeveryresidentinIndia.WearebackedbyTier1VCsandmanyprominentangels.Theybelieveinthevision,missionandtheteamofDrinkPrime.Withourtechfirstapproach,wearetakingupthisaudaciousmissionandbelieveinsolvingit.Beapartofhistoryandjoinus.Wecansolvethisproblemtogether.Summary:The SEO specialist will be responsible for developing and implementing effective SEO strategies forDrinkPrime’s website. In addition to ensuring best practices across technical, on-page & off-page SEO forthewebsite, the SEO specialist will also be required to collaborate with the Content Strategy team toensureSEOoptimisationoflongformatblogcontentandvideocontentonYouTube.Roles&Responsibilities:- Developing and implementing effective search engineoptimization(SEO)strategiesforthewebsite,blogandYoutube- Identify and fix gaps in technical/on-page SEO for the website like core web vitals, optimisationofheaders,metadescriptions,metatags,alttags,brokenpages,etc.- Undertake month keyword research and website audits to identify high search impression keyword targetsandlong-tailkeywordsthatwillinformthewebsitecommunication&blogcontentstrategy.- Build on-page and off-page analysis checklists and collaborate with the Tech team to ensure that each andevery page of the website abides by them. This will include title and meta description, internal linking, pageloadspeed,websitestructure,breadcrumbs,sitemap,backlinks,pageindexing,etc.-Collectdataonbrandedandnon-brandedkeywordimpressions,CTRs,andaveragepositionsandreportonitPre-requisites:-1+yearsofexperienceasaSEOspecialistatanagency/marketingteam- Proficiency with Web analytics tools (Google Analytics, Google Webmaster Tools); Backlink tools (Ahrefs orMajestic);Crawlingtools(Botify,ScreamingFrogandDeepCrawl);CMSenvironmentssuchasWordPress,etc.-KnowledgeofHTMLandwebsiteadministrations-Abilitytoidentifyandsolvecomplexproblems-Efficientatagencymanagementandcoordination&crossfunctionalcollaboration-Experienceinmanaginglargewebsites/e-commercesitespreferred

Job Type: Full-time

Pay: ₹1,600,000.00 - ₹1,900,000.00 per year

Benefits:

• Health insurance
• Provident Fund

Schedule:

• Day shift

Work Location: In person