Senior Manager - Paid Media

Job Description

Merkle Inc is looking for Senior Manager - Paid Media to join our dynamic team and embark on a rewarding career journey. Develop and execute comprehensive paid media strategies to drive brand awareness, website traffic, and conversions. Manage day-to-day operations of paid advertising campaigns, including campaign setup, budget allocation, and performance tracking. Conduct keyword research, audience targeting, and ad copywriting to optimize campaign performance. Collaborate with internal teams, including creative, content, and analytics, to ensure alignment of messaging and goals. Monitor campaign performance metrics, analyze data, and provide actionable insights and recommendations for optimization. Stay updated on industry trends, platform updates, and best practices to maintain a competitive edge in paid media advertising. Manage relationships with external partners, including advertising platforms, agencies, and vendors.