Senior Manager, Marketing

Essential Functions (Duties and Responsibilities): Targeted Messaging: Communicate new offerings through targeted messaging campaigns aimed at existing customers to drive engagement and usage. Client Events: Organize and execute targeted client events to foster relationships and showcase product capabilities. Market Leadership Messaging: Ensure consistent messaging of athenahealth's market leadership through various forums, including webinars, conferences, and industry publications. Digital marketing, SEO, and Web Presence: Enable and enhance SEO strategies to improve the online presence of the product portfolio, driving organic traffic, demand generation, and visibility. Rebranding Initiatives: Lead efforts to rebrand product offerings, ensuring alignment with market trends and customer expectations. Content Development: Create consistent messaging through success stories, data sheets, pitch decks, and other marketing collateral to support sales and customer engagement. Thought Leadership: Position athenahealth as a thought leader in the industry by leveraging AI insights and trends in marketing materials and communications. Collaboration: Work closely with cross-functional teams, including Product, Sales, and Customer Success, to align marketing strategies with business objectives. Education & Experience Required: Bachelor's degree in Marketing, Business Administration, or a related field; Master's degree preferred. 10+ years of experience in marketing, preferably in the healthcare or technology sectors in the US. Proven track record of developing and executing successful marketing strategies that drive customer engagement and revenue growth. Skills Required: Excellent Communication: Strong verbal and written communication skills, with the ability to engage and influence a broad base of internal and external stakeholders. Analytical Mindset: Ability to analyze market trends and customer data to in form marketing strategies and decisions. Project Management: Proven ability to manage multiple projects and priorities in a fast-paced environment, ensuring timely delivery of high-quality outcomes. Creative Thinking: Strong creative and strategic thinking skills to develop innovative marketing campaigns and initiatives. Collaboration: Ability to work effectively with diverse teams and foster an inclusive environment that encourages collaboration and teamwork. Initiative: Takes the initiative to research and find solutions, making confident decisions even in challenging situations.