Senior Manager Manager Brand Communication Fashion & Lifestyle

As a Senior Manager in Brand Communication for Fashion & Lifestyle, your role involves leading end-to-end Go-To-Market (GTM) planning and execution, focusing on new launches and seasonal campaigns. You will be responsible for creating and managing content and communication across various channels such as digital, in-store, PR, influencer, and experiential. Collaboration with advertising, PR, event, and media agencies to develop creative briefs and deliver standout campaigns is a key aspect of your role. Working closely with cross-functional teams is essential to ensure seamless execution and consistent brand storytelling. Tracking performance, gaining insights, and striving for brand excellence are also important responsibilities. Key Responsibilities: - Lead end-to-end Go-To-Market (GTM) planning and execution for new launches and seasonal campaigns - Create and manage content and communication across various channels like digital, in-store, PR, influencer, and experiential - Collaborate with advertising, PR, event, and media agencies to develop creative briefs and deliver standout campaigns - Work closely with cross-functional teams to ensure seamless execution and consistent brand storytelling - Track performance, gain insights, and strive for brand excellence Qualifications Required: - Minimum 10-12 years of experience in fashion & lifestyle brand management - At least 4 years of experience in core Brand Management - Proven expertise in agency management and creative briefing - Ability to drive cross-functional alignment and deliver high-impact GTMs - Strong communication and project management skills This is an on-site role based in Mumbai, offering you the opportunity to shape the future of a leading fashion & lifestyle brand. If you are ready to take on this challenge and make a significant impact, we encourage you to apply now or refer someone who would be a perfect fit for this role.,