Job
Description
As a Senior Manager in Digital Analytics Implementation, you will lead and oversee the design, execution, and optimization of advanced analytics solutions across web and mobile platforms. Your role will involve collaborating with cross-functional teams to ensure accurate data collection, compliance with privacy regulations, and the delivery of actionable insights to drive business decisions. Additionally, you will be expected to contribute to the broader analytics community through thought leadership and maintain a hands-on approach to implementation. **Key Responsibilities:** - **Analytics Strategy & Implementation:** - Lead the development and execution of measurement strategies using GA360, GA4, Adobe Analytics, and other analytics platforms. - Design and implement server-side tagging solutions using GTM, Tealium, and Adobe Launch. - Develop and maintain data layers, ensuring consistency and accuracy across digital properties. - **Hands-On Implementation & Innovation:** - Lead by example by actively participating in the hands-on implementation of analytics solutions. - Develop and deploy custom tags and scripts to address unique tracking requirements. - Experiment with emerging technologies and methodologies to enhance analytics capabilities and performance. - **Team Leadership & Mentorship:** - Manage and mentor a team of analytics professionals, fostering a collaborative and growth-oriented environment. - Provide training and guidance on best practices in analytics implementation and data governance. - **Client Engagement & Consultation:** - Collaborate with clients to understand business objectives and translate them into technical requirements. - Conduct workshops and training sessions to empower clients in utilizing analytics tools effectively. - **Performance Optimization & Reporting:** - Utilize tools like Google Data Studio, Looker Studio, and Power BI to create dashboards and reports that provide actionable insights. - Monitor and optimize the performance of analytics implementations, addressing any issues promptly. - **Thought Leadership & Community Engagement:** - Share insights and best practices through blogs, webinars, and industry forums to establish authority in digital analytics. - Collaborate with other industry leaders to co-author articles, co-host events, or participate in podcasts to expand reach and credibility. - Stay updated with the latest trends and advancements in digital analytics to continuously innovate and lead in the field. **Qualifications:** - **Educational Background:** - Bachelors or Masters degree in Computer Science, Information Systems, Data Analytics, or a related field. - **Technical Expertise:** - Extensive experience with Google Tag Manager, Tealium, Adobe Launch, GA360, Adobe Analytics, and OneTrust. - Proficiency in JavaScript, HTML, CSS, and experience with server-side tagging implementations. - Familiarity with data layer concepts and implementation strategies. - **Certifications:** - Google Analytics Individual Qualification (GAIQ). - Tealium Certified Professional. - Adobe Analytics Developer Certification. - **Experience:** - Minimum of 12 years in digital analytics implementation, with at least 5 years in a leadership role. - Proven track record of managing complex analytics projects and leading cross-functional teams. - Experience in client-facing roles, providing consultation and training on analytics solutions. This job is located in Mumbai/Pune/BLR at DGS India - Mumbai - Goregaon Prism Tower, and is a full-time permanent position under the Merkle brand.,
