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12.0 - 14.0 years

0 Lacs

mumbai, maharashtra, india

On-site

As a Senior Manager in Digital Analytics Implementation, you will lead and oversee the design, execution, and optimization of advanced analytics solutions across web and mobile platforms. Your role will involve collaborating with cross-functional teams to ensure accurate data collection, compliance with privacy regulations, and the delivery of actionable insights to drive business decisions. Additionally, you will be expected to contribute to the broader analytics community through thought leadership and maintain a hands-on approach to implementation. Job Description: Location: Mumbai/Pune/BLR Experience: 12+ years Certifications: Google Certified, Tealium Certified, Adobe Certified About the Role: As a Senior Manager in Digital Analytics Implementation, you will lead and oversee the design, execution, and optimization of advanced analytics solutions across web and mobile platforms. Your role will involve collaborating with cross-functional teams to ensure accurate data collection, compliance with privacy regulations, and the delivery of actionable insights to drive business decisions. Additionally, you will be expected to contribute to the broader analytics community through thought leadership and maintain a hands-on approach to implementation. Key Responsibilities: Analytics Strategy & Implementation: Lead the development and execution of measurement strategies using GA360, GA4, Adobe Analytics, and other analytics platforms. Design and implement server-side tagging solutions using GTM, Tealium, and Adobe Launch. Develop and maintain data layers, ensuring consistency and accuracy across digital properties. Hands-On Implementation & Innovation: Lead by example by actively participating in the hands-on implementation of analytics solutions. Develop and deploy custom tags and scripts to address unique tracking requirements. Experiment with emerging technologies and methodologies to enhance analytics capabilities and performance. Team Leadership & Mentorship: Manage and mentor a team of analytics professionals, fostering a collaborative and growth-oriented environment. Provide training and guidance on best practices in analytics implementation and data governance. Client Engagement & Consultation: Collaborate with clients to understand business objectives and translate them into technical requirements. Conduct workshops and training sessions to empower clients in utilizing analytics tools effectively. Performance Optimization & Reporting: Utilize tools like Google Data Studio, Looker Studio, and Power BI to create dashboards and reports that provide actionable insights. Monitor and optimize the performance of analytics implementations, addressing any issues promptly. Thought Leadership & Community Engagement: Share insights and best practices through blogs, webinars, and industry forums to establish authority in digital analytics. Collaborate with other industry leaders to co-author articles, co-host events, or participate in podcasts to expand reach and credibility. Stay updated with the latest trends and advancements in digital analytics to continuously innovate and lead in the field. Qualifications: Educational Background: Bachelors or Masters degree in Computer Science, Information Systems, Data Analytics, or a related field. Technical Expertise: Extensive experience with Google Tag Manager, Tealium, Adobe Launch, GA360, Adobe Analytics, and OneTrust. Proficiency in JavaScript, HTML, CSS, and experience with server-side tagging implementations. Familiarity with data layer concepts and implementation strategies. Certifications: Google Analytics Individual Qualification (GAIQ). Tealium Certified Professional. Adobe Analytics Developer Certification. Experience: Minimum of 12 years in digital analytics implementation, with at least 5 years in a leadership role. Proven track record of managing complex analytics projects and leading cross-functional teams. Experience in client-facing roles, providing consultation and training on analytics solutions. Desired Skills: Strong analytical and problem-solving abilities. Excellent communication and interpersonal skills. Ability to work in a fast-paced, dynamic environment. Experience with A/B testing, web analytics, and data visualization tools. Demonstrated thought leadership through published content, speaking engagements, or industry collaborations. Hands-on experience in developing and deploying custom analytics solutions. Technical Skills: Tag Management Systems (TMS): Proficiency in implementing and managing server-side tagging solutions using Google Tag Manager (GTM), Tealium iQ, and Adobe Launch. Experience with Tealium EventStream for real-time data collection and activation. Familiarity with Adobe Experience Platform (AEP) Data Collection for scalable data capture. Web Technologies: Strong knowledge of JavaScript, HTML, and CSS for custom tag implementations and data layer management. Experience with Single Page Applications (SPA) and handling virtual pageviews and Ajax-based page transitions. Analytics Platforms: Expertise in Google Analytics 360 (GA360), Google Analytics 4 (GA4), and Adobe Analytics for data analysis and reporting. Experience with Adobe Web SDK for integrating Adobe Analytics and other Adobe Experience Cloud solutions. Data Visualization & Reporting: Proficiency in creating dashboards and reports using tools like Google Data Studio, Looker Studio, and Power BI. Ability to translate complex data into actionable insights for stakeholders. Automation & Scripting: Experience with automation tools and scripting languages for analytics tasks. Familiarity with APIs for integrating analytics platforms with other systems. Location: DGS India - Mumbai - Goregaon Prism Tower Brand: Merkle Time Type: Full time Contract Type: Permanent Show more Show less

Posted 3 weeks ago

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12.0 - 16.0 years

0 Lacs

maharashtra

On-site

As a Senior Manager in Digital Analytics Implementation, you will lead and oversee the design, execution, and optimization of advanced analytics solutions across web and mobile platforms. Your role involves collaborating with cross-functional teams to ensure accurate data collection, compliance with privacy regulations, and the delivery of actionable insights to drive business decisions. Additionally, you are expected to contribute to the broader analytics community through thought leadership and maintain a hands-on approach to implementation. Key Responsibilities: - Lead the development and execution of measurement strategies using GA360, GA4, Adobe Analytics, and other analytics platforms. - Design and implement server-side tagging solutions using GTM, Tealium, and Adobe Launch. - Develop and maintain data layers, ensuring consistency and accuracy across digital properties. - Actively participate in the hands-on implementation of analytics solutions and develop custom tags and scripts to address unique tracking requirements. - Experiment with emerging technologies and methodologies to enhance analytics capabilities and performance. - Manage and mentor a team of analytics professionals, providing training and guidance on best practices in analytics implementation and data governance. - Collaborate with clients to understand business objectives, conduct workshops, and training sessions to empower clients in utilizing analytics tools effectively. - Utilize tools like Google Data Studio, Looker Studio, and Power BI to create dashboards and reports that provide actionable insights. - Share insights and best practices through blogs, webinars, and industry forums to establish authority in digital analytics. - Stay updated with the latest trends and advancements in digital analytics to continuously innovate and lead in the field. Qualifications: - Educational Background: Bachelors or Masters degree in Computer Science, Information Systems, Data Analytics, or a related field. - Technical Expertise: Extensive experience with Google Tag Manager, Tealium, Adobe Launch, GA360, Adobe Analytics, and OneTrust. Proficiency in JavaScript, HTML, CSS, and experience with server-side tagging implementations. Familiarity with data layer concepts and implementation strategies. - Certifications: Google Analytics Individual Qualification (GAIQ), Tealium Certified Professional, Adobe Analytics Developer Certification. - Experience: Minimum of 12 years in digital analytics implementation, with at least 5 years in a leadership role. Proven track record of managing complex analytics projects and leading cross-functional teams. Experience in client-facing roles, providing consultation and training on analytics solutions. Desired Skills: - Strong analytical and problem-solving abilities. - Excellent communication and interpersonal skills. - Ability to work in a fast-paced, dynamic environment. - Experience with A/B testing, web analytics, and data visualization tools. - Demonstrated thought leadership through published content, speaking engagements, or industry collaborations. - Hands-on experience in developing and deploying custom analytics solutions. Technical Skills: - Tag Management Systems (TMS): Proficiency in implementing and managing server-side tagging solutions using Google Tag Manager (GTM), Tealium iQ, and Adobe Launch. Experience with Tealium EventStream for real-time data collection and activation. Familiarity with Adobe Experience Platform (AEP) Data Collection for scalable data capture. - Web Technologies: Strong knowledge of JavaScript, HTML, and CSS for custom tag implementations and data layer management. Experience with Single Page Applications (SPA) and handling virtual pageviews and Ajax-based page transitions. - Analytics Platforms: Expertise in Google Analytics 360 (GA360), Google Analytics 4 (GA4), and Adobe Analytics for data analysis and reporting. Experience with Adobe Web SDK for integrating Adobe Analytics and other Adobe Experience Cloud solutions. - Data Visualization & Reporting: Proficiency in creating dashboards and reports using tools like Google Data Studio, Looker Studio, and Power BI. Ability to translate complex data into actionable insights for stakeholders. - Automation & Scripting: Experience with automation tools and scripting languages for analytics tasks. Familiarity with APIs for integrating analytics platforms with other systems.,

Posted 1 month ago

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3.0 - 7.0 years

0 Lacs

haryana

On-site

The Manager - Programmatic role at WPP Media offers a unique opportunity to work within the Global Operations Centre (GOC) and collaborate with teams across the United States, Europe, and Asia. As a Manager - Programmatic, you will play a key role in developing strong relationships with counterparts in regional teams, leading the training and growth of the local programmatic team, and enforcing best practices in platforms such as DV360 and TrueView. You will be responsible for ensuring a high quality of work delivery to WPP GOC regional teams, serving as a point of escalation for your team, and providing career development and coaching to foster improvement and progress. Additionally, you will be involved in capacity planning, resource management, and maintaining effective communication across all levels. The ideal candidate for this role should have at least 3 years of professional experience in digital media, preferably within a media agency or trading desk. Experience in Google Marketing Platform, top AdTech & MarTech platforms, programmatic strategy, and client decks is essential. Hands-on experience with programmatic platforms, clear strategic thinking, and proficiency in Microsoft Office software are required. Previous experience in agencies, trading desks, or programmatic tech partners, as well as campaign execution experience, will be beneficial. At WPP Media, we are committed to investing in our employees" growth and development. Our benefits include access to internal learning platforms, certifications, training sessions, life insurance, wellness programs, significant paid time off, preferential partner discounts, employee mental health awareness day, and more. We value diversity and inclusion and encourage candidates from underrepresented backgrounds to apply. We believe in fostering creativity, collaboration, and connection, which is why we have adopted a hybrid approach to work. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. For more information on how we process your information, please read our Privacy Notice. We appreciate all applications received and will only contact candidates selected for an interview. Join us at WPP Media and be part of a team that celebrates uniqueness and embraces difference to deliver exceptional results for our global clients.,

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3.0 - 5.0 years

0 Lacs

Gurugram, Haryana, India

On-site

Manager - Programmatic, GOC About WPP Media WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. WPP Media is WPPs global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com Role At WPP Media, we believe in the power of our culture and our people. Its what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Medias shared core values: Be Extraordinary by Leading Collectively to Inspire transformational Creativity. Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. Role Summary And Impact As part of the Global Operations Centre (GOC) , you will work closely with teams across the United States, Europe, and Asia to deliver high-impact solutions in a collaborative, multicultural environment. We are looking for a Manager - Programmatic who will: Develop strong relationships with counterparts in WPP GOC regional teams (Europe, U.S., Asia) Lead the training and growth of your local programmatic team! Enforce DV360 and TrueView best practices with a focus on platform expertise, consistency, and quality of work delivery. Be accountable for consistent work delivery to WPP GOC regional teams by ensuring a high quality of output. Serve as point of escalation for your team and take ownership of resolving challenges. Provide career development and coaching for your team. Improvement, and progress. Provide awareness and recognition for jobs well done. Provide support to in capacity planning & resource management for the team. Present strong and effective communication across all levels Skills And Experience 3+?year&aposs?professional experience with digital media preferably within a media agency/trading desk Experience in Google Marketing Platform (DV360, CM, GA360). Experience in top AdTech & MarTech platforms. Experience in Client Decks, Programmatic Strategy, New Pitches, etc. Hands on experience and knowledge on programmatic platforms. Clear thought process & strategy to build on existing businesses. Competent in all Microsoft office software Working experience in Agency, Trading Desks or Programmatic Tech Partners Actual Campaign execution experience with most of the local programmatic players as well as measurement providers Familiar with DSP and exchange revenue streams and be able to negotiate trading benefits. Life At WPP Media & Benefits Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and were just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include access to internal learning platforms, certifications, and training sessions, life insurance, wellness programs, significant paid time off, preferential partner discounts, employee mental health awareness day, and more. Research shows that candidates from underrepresented backgrounds often don&apost apply for roles if they don&apost meet all the criteria. At WPP Media, we strongly encourage you to apply if youre interested, we&aposd love to know how you can positively impact our team with your experience! As an Equal Opportunities Employer, we believe that diversity is vital and positively influences the environment in which we operate. We are committed to fostering a diverse and inclusive work environment that is free of discrimination, harassment or bullying. Race, colour, ancestry, religion, gender, gender identity, national origin, sexual orientation, age, marital status or disability status have no bearing on our hiring decisions, and we encourage all applicants. We view everyone as an individual and we understand that inclusion is more than just diversity its about belonging. We celebrate the fact that everyone is unique and thats what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with. We believe the best work happens when we&aposre together, fostering creativity, collaboration, and connection. That&aposs why weve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please read our Privacy Notice ( https://www.wppmedia.com/pages/privacy-policy ) for more information on how we process the information you provide. While we appreciate all applications received, only those candidates selected for an interview will be contacted. requisitionid:42379 Show more Show less

Posted 1 month ago

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3.0 - 7.0 years

0 Lacs

hyderabad, telangana

On-site

You will be joining the S&C Global Network team as an Analyst focusing on AI and Web Analytics. The role is based in Gurugram, DDC1A, NonSTPI. Your main skillset should include proficiency in Web Analytics Tools. It would be beneficial if you also have the ability to utilize design thinking, optimize business processes, and manage stakeholders effectively. In this position, you will drive strategic initiatives, oversee business transformations, and use your industry expertise to develop value-driven solutions. Your responsibilities will include providing strategic advisory services, conducting market research, and formulating data-driven recommendations to enhance business performance. As a part of the Analytics practice, you will collaborate with a global network of intelligent colleagues experienced in leading AI/ML/Statistical tools for various applications such as digital marketing, web/mobile analytics, customer data platform, personalization, and GEN AI. Your role will involve working closely with Solution Architects, Data Engineers, Data Scientists, and Digital Marketers to help clients derive value from their digital assets through personalized activation. Key responsibilities will include being an expert in leading Tag Management platforms, developing visualization tools, configuring analytics tools like GA360/GA4 and Adobe Analytics, assessing clients" MarTech stack, performing technical analysis & design, translating business requirements, implementing analytics tags, managing data, conducting root cause analysis, and collaborating with various stakeholders to achieve project objectives. To excel in this role, you should possess relevant experience in the domain, strong analytical and problem-solving skills, effective communication abilities, and the capacity to thrive in a fast-paced environment. Additionally, this position offers the opportunity to work on innovative projects, career growth prospects, and exposure to leadership roles. Join us at Accenture for a challenging and rewarding career journey.,

Posted 2 months ago

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