Senior Executive Public Relations & Social Media

As a Senior Executive in Public Relations & Social Media at Tattva Creations, you will be responsible for shaping narratives, managing media relationships, and aligning PR with digital storytelling. Your role involves developing and executing PR strategies, drafting press releases, and building strong relationships with journalists. You will also analyze industry conversations, map narratives, and provide early-warning signals for potential crises. Additionally, you will coordinate PR messaging with digital and social media content calendars, support integrated campaigns, and assist in planning social-first narratives. Key Responsibilities: - Develop and execute PR strategies aligned with client communication goals. - Draft high-quality press releases, media notes, and thought-leadership pieces. - Build and maintain relationships with journalists across various media channels. - Analyze industry conversations and map ongoing narratives for clients. - Coordinate PR messaging with digital and social media content calendars. - Act as the day-to-day point of contact for client communication. - Collaborate with internal teams for campaign rollouts and support senior leadership in pitches and presentations. Qualifications: - Bachelor's degree in Communications, Marketing, Journalism, or related fields. - 2-4 years of experience in Public Relations or Communications (agency experience preferred). - Strong understanding of the Indian media landscape and newsroom functioning. - Excellent writing skills for press releases, articles, and briefs. - Familiarity with PR monitoring and outreach tools. - Ability to think strategically and translate insights into narrative opportunities. - Strong interpersonal and relationship-building skills. - Comfortable working in fast-paced environments with tight deadlines. - Awareness of PR, digital, and content trends. Preferred Skills: - Experience working across multiple accounts. - Proactive thinking and ability to identify story hooks. - Understanding of integrated communication strategies. - Strong organizational and multitasking abilities. - Immediate joiner preferred. At Tattva Creations, we are a digital-first, integrated communications and marketing services firm that partners with leading brands to deliver strategic communication solutions. Our focus is on strong storytelling and a sharp digital mindset to help brands connect and communicate effectively.,