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Senior Executive Marketing

1 - 4 years

4 - 8 Lacs

Posted:1 week ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

Job Description
Drive Demand for SNACC Marketing Role Key Responsibilities Plan & Execute Hyperlocal Brand Initiatives: Drive demand in collaboration with the central marketing team by planning and executing impactful brand and marketing initiatives, with a sharp focus on hyperlocal activations Hyperlocal BTL is core to SNACCs growth as an early-stage cloud kitchen business Customer Delight & Brand Love Launch customer delight initiatives that foster brand love and generate positive brand buzz across key markets Social Media & Community Building Work closely with the social team to help build the most loved SNACC community on digital platforms Strategic Alliances & Collaborations Identify, initiate, and execute strategic partnerships with corporates and relevant businesses to expand reach and relevance City Expansion & Launches Lead the launch of new areas and kitchens across the city, driving geographic expansion with structured planning and execution Cross-functional Project Management Anchor cross-functional initiatives related to new kitchens, dishes, and campaigns?ensuring alignment across supply, ops, and marketing Performance Monitoring & Optimization Track all initiatives across milestones, budgets, and timelines Continuously analyze performance and leverage insights to optimize future efforts and ROI Central Collaboration & Strategic Projects Liaise with central teams to implement new processes, creatives, and pilot central strategic initiatives at the city level Demand Shaping & Coordination Work closely with operations and supply teams to shape demand in line with business forecasts Stakeholder & Vendor Management Manage internal stakeholders (eg, central creative, performance, social teams) and external partners (agencies, vendors) to deliver best-in-class outcomes Desired Skills & Qualifications 12 years of experience in Marketing (especially Hyperlocal BTL), E-commerce Sales/Growth, or similar roles Strong analytical thinking and clear communication skills Hustle-driven with high ownership and a knack for managing multiple stakeholders Ability to thrive as a team player in a target-driven environment Proven experience in taking projects from concept to execution, by effectively leveraging internal and external resources

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Swiggy
Swiggy

Food Delivery / E-commerce

Bangalore

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