Senior Executive/ Assistant Manager - Influencer & Brand Management Makeup (Private Brands)

As a highly motivated and creative Senior Executive/Assistant Manager focusing on influencer marketing at Purplle, you will play a crucial role in driving organic video views and generating demand for our private brands through strategic influencer partnerships. Your responsibilities will include: - Developing and managing a high-performing network of influencers, specifically YouTube creators, aligned with our private brand objectives and target audience. - Generating innovative marketing concepts tailored for different products with specific USPs, adapting them for key geographies and various stages of the marketing funnel. - Overseeing the efficient and high-quality execution of influencer marketing campaigns, from briefing to reporting. - Strategically leveraging internal data and content capabilities to analyze campaign performance, identify opportunities, and scale influencer marketing efforts effectively. - Monitoring and analyzing key metrics, focusing on generating organic video views and driving demand generation for our private brands. - Cultivating strong relationships with influencers to achieve exclusivity for Purplle, leading to cost optimization in influencer partnerships. Qualifications required for this role include: - Proven experience in influencer marketing on YouTube, preferably within the beauty, e-commerce, or FMCG sectors. - A strong understanding of the Indian influencer landscape and emerging trends. - Passion for content creation and expertise in engaging video formats. - Ability to think creatively and develop compelling marketing concepts. - Excellent project management, organizational skills, and attention to detail. - Analytical mindset with the ability to interpret data and translate insights into actionable strategies. - Strong communication and interpersonal skills for effective collaboration with influencers, internal teams, and stakeholders. - Proactive approach and passion for the beauty industry. If you have a Bachelor's degree in Marketing, Communications, Business Administration, or a related field, along with a minimum of 2 years of experience in influencer marketing, and if you are driven by a passion for brand building and creating impactful influencer campaigns on YouTube, we encourage you to apply. Founded in 2011, Purplle has become one of India's premier omnichannel beauty destinations, reshaping the way millions shop for beauty products. With a wide range of brands, products, and a large user base, Purplle offers a platform that seamlessly integrates online and offline experiences. Purplle's hyper-personalized shopping experience, innovative D2C brands, and strong investor backing have positioned it as a leader in India's beauty landscape.,