Senior Executive/ Assistant Manager - Influencer & Brand Management Makeup (Private Brands)

Role Overview: As a highly motivated and creative Senior Executive/ Assistant Manager at Purplle, you will play a crucial role in driving the success of private brands through strategic influencer marketing. Your primary responsibilities will include: Key Responsibilities: - Influencer Network Development & Management: Build, manage, and optimize a high-performing network of influencers, with a focus on YouTube creators aligned with brand objectives. - Creative Concept Generation: Develop innovative marketing concepts tailored for key geographies and marketing funnel stages. - Campaign Execution Excellence: Oversee efficient execution of influencer marketing campaigns from brief to reporting. - Data-Driven Scaling: Strategically analyze campaign performance to scale influencer marketing efforts effectively. - Performance Tracking: Monitor key metrics to generate organic video views and drive demand generation. - Relationship Management & Exclusivity: Cultivate strong relationships with influencers to achieve exclusivity for Purplle and optimize partnership costs. Qualifications Required: - Bachelor's degree in Marketing, Communications, Business Administration, or related field. - Minimum 2 years of experience in influencer marketing. If you have proven experience in influencer marketing on YouTube, a strong understanding of the Indian influencer landscape, and a passion for content creation, Purplle encourages you to apply! Note: Founded in 2011, Purplle is a premier omnichannel beauty destination in India with a wide range of brands, products, and a growing user base. The company offers a technology-driven personalized shopping experience and has scaled its own brands successfully. Purplle achieved unicorn status in 2022 and is backed by a group of esteemed investors, positioning itself to lead the beauty landscape in India.,