Senior Executive â€“ Consumer Research & Insights

ACME SERVICES PRIVATE LIMITED

2 - 3 years

11 - 15 Lacs

mumbai

Posted:2 days ago| Platform:

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Skills Required

market research sql marketing consumer research consumer insights data analysis data analytics power bi business analysis business intelligence brand management primary research tableau secondary research data visualization quantitative research

Work Mode

Work from Office

Job Type

Full Time

Job Description

Consumer Research:Conduct and manage consumer research studies, including surveys, focus groups, interviews, and online research to gather insights on consumer preferences, needs, and behaviour.
Market & Trend Analysis:Analyse industry trends, competitors, and market conditions to identify emerging opportunities and threats for the brand.
Consumer Insights Reporting:Compile, analyse, and present consumer insights through detailed reports and presentations. Communicate findings to marketing, product, and leadership teams to drive informed decision-making.
Consumer Segmentation:Develop and update consumer profiles and segmentation based on demographic, psychographic, and behavioral data, helping to identify key target audiences for marketing campaigns.
Customer Journey Mapping:Assist in mapping the consumer journey to understand customer pain points, decision-making processes, and potential improvements in the customer experience.
Support Marketing Campaigns:Provide insights and recommendations for targeted marketing campaigns and strategies based on consumer research and market data.
Trend Monitoring:Stay updated on industry trends, emerging consumer needs, and changes in consumer behavior to ensure the brand remains relevant and innovative.

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