Senior Digital Marketing

As a Mid-Level Senior Digital Marketing professional at IndiWork Software Solutions Pvt. Limited, your role involves developing and executing comprehensive digital marketing strategies to enhance online presence and lead generation. You will be responsible for managing and optimizing marketing campaigns across various platforms such as SEO, SEM, email, and social media. Utilizing tools like Google Analytics, you will track performance metrics, identify trends, and report on key marketing KPIs. Collaboration with cross-functional teams to align marketing goals with business objectives is essential to ensure consistent and impactful messaging across all channels. Your data-driven analysis will be crucial in optimizing marketing efforts and improving conversion rates, along with enhancing marketing automation processes for increased efficiency and scalability of campaigns. Key Responsibilities: - Develop and execute comprehensive digital marketing strategies - Manage and optimize marketing campaigns across SEO, SEM, email, and social media platforms - Utilize Google Analytics to track performance metrics and report on key marketing KPIs - Oversee content management processes for impactful messaging - Collaborate with cross-functional teams to align marketing goals with business objectives - Perform data-driven analysis to optimize marketing efforts - Enhance marketing automation processes for increased efficiency Qualifications Required: - Proven expertise in SEO/SEM - In-depth knowledge of Google Analytics - Proficiency with Email Marketing Platforms - Experience using Content Management Systems - Strong capability in Social Media Marketing - Ability to conduct thorough Data Analysis - Familiarity with Marketing Automation Tools,