Senior Digital Marketing Executive

As a Performance Marketing Specialist, you will be responsible for developing and implementing effective strategies to meet business objectives. Your role will involve analyzing and optimizing campaigns across various channels, including social media, search engines, and display networks. Collaborating with cross-functional teams is crucial to ensure successful campaign execution. Staying updated with industry trends and best practices will be essential for continually improving campaign performance. You will also track and report on key performance metrics, providing valuable insights and recommendations for future optimization. Managing budgets and allocating resources to maximize campaign effectiveness will be part of your responsibilities. Conducting market research and competitive analysis to inform campaign strategy is vital to identify new growth opportunities through performance marketing channels. Your qualifications should include at least 5 years of proven experience in performance marketing, with a strong expertise in Meta ad campaigns such as Facebook and Instagram. Proficiency in WordPress for website management and optimization, as well as experience in creative content creation for digital advertising, are necessary. Additionally, you should possess strong market research and analysis abilities, the capability to analyze data effectively, and knowledge of various digital advertising platforms and tools. The ability to work both independently and collaboratively within a team is crucial. Any experience in the outdoor design or home improvement industry would be advantageous. A Bachelor's degree in Marketing, Business, or a related field is required for this role.,