Senior Digital Analyst - Campaign

Indegene

3 - 5 years

3 - 5 Lacs

bengaluru karnataka india

Posted:1 day ago| Platform: Foundit logo

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Skills Required

campaign taxonomy pharma marketing data reporting

Work Mode

On-site

Job Type

Full Time

Job Description

Perform deep dive data analysis across campaign and web data taxonomy for multiple brands
Define and maintain data and reporting standards ensuring best practices are followed
Collaborate with business stakeholders to understand data needs and provide a clear, coherent vision of campaign and website tagging taxonomy
Support digital analytics capabilities including dashboards and presentation reports across web experience, data privacy, and other digital tools
Understand client marketing data usage and recommend improvements
Liaise daily with clients to address regular and ad-hoc reporting and digital analytics needs
Create functional and technical documentation such as BRD, DFD, FRD, TDD, FIA, etc.

Must Have:

Minimum 3 years experience as a Digital Analyst with good understanding of digital data from platforms like OneTrust, Google Analytics, and Salesforce Marketing Cloud
Strong understanding of digital channels and marketing programs
Experience working with tools like Claravine, Accutics, and CampTag
Knowledge of pharma campaign lifecycle: content production, approval, storage, and deployment
Proficiency in MS Office applications (Word, Excel, PowerPoint)
Good communication skills
Functional understanding of BI tools, KPIs, and KBQs for channel performance

Good to Have:

Basic understanding of web analytics and campaign taxonomy
Familiarity with Agile methodology and project execution plans
Experience working in onshore-offshore models with cross-time zone and multicultural teams
Strong data-driven analytical skills with the ability to work effectively in ambiguous situations

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