Senior Digital Analyst - Campaign

Job Description

We are looking for an experienced analytics consulting professional with 3+ years of experience, who can handle a breadth of analytics projects, with proficiency in popular analytics tools / platforms and leveraging AI / ML / NLP techniques to deliver analytics projects: Deliver various types of analytics consulting projects, ranging from ad-hoc analytics / data mining to advanced analytics projects, depending on the needs of the client Deliver projects end-to-end, from requirements gathering / understanding to project planning to project delivery and recommendations, with appropriate guidance from senior managers Types of analytics problems may include, but not limited to: Brand Performance Campaign Measurement and Optimization Promotion Response & Marketing Mix Modeling Customer Segmentation - basic and advanced methodologies Marketing Mix Optimization Predictive Analytics Sales Force Effectiveness, SF Sizing & Design Patient-data analytics, Market Access Handle multiple projects at any point in time, ensuring that progress is made across all the projects, with appropriate prioritization and workload distribution within the team Lead client communication, providing clients with periodic updates and insights / recommendations through appropriate channels (conference calls / emails) Proactively communicate, internally and externally with senior stakeholders within the team, ensuring that any issues / concerns are handled in a timely manner Provide technical and business leadership/ mentorship to junior team members; groom them for additional responsibilities Develop approach for complex analyses and gain consensus with stakeholders internally and externally. Employ advanced analytics approaches like predictive and prescriptive statistics, machine learning and linear programming / optimization depending on the client requirements and data availability Handle small and large datasets on projects efficiently and figure out the right technology to use for processing the data and delivering the analyses. Be a champion on analytics technologies within the team. Develop expertise in pharma and healthcare datasets and be a champion within the team Collaborate with other members within the team to innovate through automation / new ideas / capabilities / tools Meaningfully communicate insights and information to a broad group of stakeholders through excellent oral and written communication Desired Profile / Skills 3+ years of overall experience with a reasonable exposure to delivering analytics projects Experience in pharma commercial analytics is a must have, other industry experience a plus Should have experience in leading / guiding small to large teams Strong presentation and client communication skills Excellent analytical and problem-solving skills Ability to work through complexity and ambiguity Experience in handling small and large datasets through Excel/VBA, MS Access / SQL Server, Python Experience in data visualization platforms like Tableau, Power BI, Qlik View Knowledge of basic statistics and ability to run predictive / machine learning models in R/Python Experience in solving advanced analytics problems like customer segmentation, ROI / impact analytics, multichannel marketing modeling is a plus