Senior Creative Copywriter

Key Responsibilities

• Write clear, engaging, and insight-led copy for: CRM (emailers, push notifications, SMS, in-app), social media platforms, websites, landing pages, and other digital touch points
• Conceptualise and execute end-to-end campaigns, from ideation and big idea development to final rollout across channels
• Work extensively on BFSI clients, translating complex financial products and services into simple, relatable, and engaging content
• Collaborate with designers and strategists to ensure strong creative conceptualisation and cohesive messaging across all assets
• Decode briefs, understand client requirements, and deliver copy that aligns with business goals, brand voice, and audience insight
• Develop SEO-optimised content that balances performance with creativity and readability
• Understand and maintain consistency in brand tone while adapting messaging across formats and platforms
• Ensure close attention to detail, quality control, and error-free delivery across all communication
• Stay updated with content trends, platform updates, and evolving digital behaviour patterns

• 2-3 years of copywriting experience in a digital agency, creative studio, or brand setup
• Proven experience writing for CRM, social media, websites, and other digital media channels
• Hands-on experience working with BFSI clients (banking, finance, insurance, fintech)
• Strong creative conceptualisation skills with the ability to build campaign ideas, not just write copy
• Experience working on campaigns from ideation to deployment
• Ability to clearly decode briefs and translate client needs into effective communication
• Solid understanding of SEO fundamentals and content performance principles
• Strong eye for detail with a focus on quality control and consistency
• Self-driven, collaborative, and comfortable working in a fast-paced environment
• A strong, diverse portfolio showcasing digital-first and campaign-led work