Senior Content Writer - upGrad School Of Technology

About the Role

Senior Content Writer

Key ResponsibilitiesContent Strategy & Planning

• Develop and execute a content roadmap aligned with admissions, brand, and marketing goals.
• Create editorial calendars to support key admission cycles, campaigns, and events.
• Conduct competitor benchmarking and audience research to identify content gaps and opportunities.

Content Creation & Ownership

• Write high-quality, original content across formats: blogs, landing pages, brochures, emails, ad copies, presentations, and video scripts.
• Adapt tone and style for different stakeholders students, parents, school partners, and industry voices.
• Ensure all content is optimized for SEO, readability, and brand consistency.
  

Collaboration & Leadership

• Mentor and review the work of junior writers to maintain editorial standards.
• Collaborate with design, influencer, partnerships, and admissions teams for integrated campaigns.
• Work with academics and product teams to create impactful educational content that highlights program outcomes.
  

Performance & Optimization

• Track content performance across channels, analyzing reach, engagement, and conversion impact.
• Use data insights to refine strategies and continuously improve ROI.
• Stay updated with digital marketing trends, education narratives, and evolving student interests.
  

Brand & Thought Leadership

• Maintain and evolve the brand’s tone of voice for all communication.
• Create thought-leadership content such as whitepapers, opinion pieces, and long-form articles for brand positioning.
• Support leadership communication (speeches, keynotes, internal messaging) when required.

Requirements

• 4-6 years of professional experience in content writing, copywriting, or communications.
• Strong portfolio with a mix of long-form and short-form content (blogs, campaigns, collateral).
• Excellent command of English with sharp editing and proofreading skills.
• Understanding of SEO, digital marketing, and content analytics.
• Prior experience in education, edtech, or technology sectors preferred.
• Strong organizational skills with the ability to manage multiple deadlines.
• Leadership mindset with experience mentoring junior writers.

What Success Looks Like

• High-quality content consistently delivered on time, aligned with brand and admissions goals.
• Content that builds trust with students and parents, leading to stronger admissions conversions.
• Seamless collaboration with cross-functional teams for integrated campaigns.
• Data-driven improvements in content performance (reach, engagement, lead quality).
• Establishing uGSOT as a credible, trusted voice in higher education.

This is a high-ownership role for someone who loves storytelling, thrives on collaboration, and can balance creativity with data-driven execution.