Job
Description
About Softlink Global Softlink Global is a leading IT software company specializing in digitalizing logistics and freight forwarding operations. With a strong global presence across 50+ countries, our innovative, cutting-edge ERP solutions empower businesses to streamline and optimize complex operations, enhance efficiency, and drive profitability for global clients. We operate from offices in Singapore, the USA, and the Philippines, and across major cities in India, including Mumbai, New Delhi, Chennai, Bangalore, Kolkata, Ahmedabad, and Hyderabad. Position Overview We are seeking a sharp, creative, and experienced Senior Content Writer to lead our content strategy and execution across various platforms. The candidate will be responsible for crafting compelling copy that effectively communicates our brand voice, engages our target audiences, and drives key business objectives. This role demands a strategic thinker with an impeccable eye for detail, a passion for storytelling in the technology space, a proven ability to quickly learn and deeply grasp complex subjects, including the intricacies of the logistics industry, our core products, and various add-on solutions. Responsibilities Content Creation Execution: Write clear and compelling content for diverse formats including but not limited to: websites, blogs, case studies, whitepapers, email campaigns, product descriptions, social media Research and produce original, well-researched, and informative content for the company website and blog Optimize content for search engines (SEO) using relevant keywords, internal linking strategies, and adherence to best practices, ensuring high discoverability. Content Strategy Collaboration: Collaborate closely with marketing, design, product development, Sales and SEO teams to develop comprehensive content strategies aligned with overarching business goals Work in conjunction with subject matter experts (SMEs) to ensure all content is technically accurate, up-to-date, and reflects industry expertise Develop and meticulously maintain content calendars to ensure timely delivery and consistent content flow Performance Trend Monitoring: Monitor content performance rigorously using analytics tools (e.g., Google Analytics, SEMrush, Ahrefs) and refine strategies based on data-driven insights. Stay consistently updated with the latest industry trends, competitor content strategies, and emerging best practices in content creation and SEO. Strategic Thinking Quality Assurance: Think strategically and brainstorm innovative content ideas and creative copy for various technology practices. Demonstrate a strong eye for detail, proofreading, and verbiage, coupled with a complete command of grammar, diction, and syntax, ensuring consistently high editorial standards. AI Content Tools Expertise Should be proficient in using AI tools (e.g., ChatGPT, Gemini, Perplexity, Jasper, Grammarly) for content ideation, drafting, and optimization. Must know how to create effective prompts, refine AI-generated content, and ensure originality and brand alignment. AI should support speed and scale, not replace creativity. What We re Looking For: 5 to 7 years of professional experience in content writing or a similar role, ideally within the technology or logistics sector Bachelor s degree in Communication, Advertising, Marketing, Journalism, or a related field A strong portfolio showcasing a diverse range of writing styles, formats, and successful content pieces. Creative and innovative, a collaborative team player, highly motivated and self-directed, able to work independently and consistently meet deadlines.
