Senior Content Writer

Key Responsibilities

Content Strategy & Planning

• Develop and execute content strategies for blogs, websites, social media, newsletters, and academic communications
• Align all messaging with brand voice, institutional vision, and audience needs

Content Creation & Storytelling

• Write original, engaging, and high-quality content tailored to diverse stakeholders including students, faculty, alumni, and industry partners
• Craft content across multiple formats: long-form articles, micro-copy, scripts, reports, brochures, and infographics

Collaboration & Campaigns

• Work closely with internal teams (design, outreach, academics) to co-create integrated communication campaigns
• Support marketing and public relations with well-researched press releases, case studies, and speeches

Research & Insights

• Research sectoral trends, student experiences, and institutional impact stories to generate contextual and timely content
• Conduct interviews with subject-matter experts, faculty, alumni, and students to develop authentic and value-driven narratives

Brand Consistency & Quality Control

• Ensure uniformity in language, tone, and storytelling across all platforms and channels
• Edit and proofread all outgoing content to maintain high standards of clarity, accuracy, and engagement