Senior Content Writer

Senior Content Writer:

Location:

Mode:

CTC: Upto 4 LPA (we can offer upto 4.5 LPA as per your skills)

(Note: Role based in Noida till Feb26; relocation thereafter is contextual.)

About the Role

(Since 2004)

emotion, logic, and credibility

You’ll be the voice behind our brand — the storyteller, strategist, and conversion craftsman rolled into one.

What You’ll Be Doing:

• Write

  E-commerce-centric ad copies, product descriptions, headlines, hooks, and landing pages

  that convert curiosity into checkouts.
• Conceptualize

  SEO-friendly content frameworks

  that align with

  AIDA, CATT, and Persuasion Architecture

  models.
• Craft

  emailers, blog content, and content syndication assets

  that fuel both brand recall and search visibility.
• Collaborate with design, SEO, and marketing teams to create

  multi-channel content funnels

  for growth.
• Build narratives that align with campaign psychology —

  intent, interest, action, and advocacy.

• Repurpose long-form content into

  bite-sized, performance-ready creatives

  for ads and social media.

What You Must Bring to the Table:

• Minimum 3 years of proven writing experience

  in an

  E-commerce or Digital Marketing agency.

• Deep understanding of:
  

• Copywriting Frameworks:

  AIDA, PAS, CATT, BAB.

• Content Marketing:

  Ideation, execution & distribution across owned and paid channels

• SEO Writing:

  Keyword integration without compromising tone or readability.

• Ad Copywriting:

  Crafting scroll-stopping hooks for Meta, Google & Demand Gen ads.

• Persuasion Architecture:

  Structuring content that subtly nudges users to act.

• Content Syndication:

  Repurposing content for cross-platform visibility.

You’ll Thrive Here If You:

• Can

  think like a marketer

  and

  write like a creator.

• Believe

  “copy” isn’t text — it’s psychology in disguise.

• Can turn “Buy Now” into “Why wouldn’t you?”
• Value autonomy over hierarchy — Backdropsource runs on

  speed, creativity, and zero red tape.

• Are bold enough to experiment, test, fail fast, and optimize faster.
  

Perks of Working at Backdropsource:

• No Red Tape. Just Results.

• Creative Freedom:

  You own the voice; we trust the vision.

• Prime Location:

  Just 300m from Noida Electronic City Metro Station.

• Idea-Driven Culture:

  Your strategy can shape tomorrow’s campaigns.

• Impactful Work:

  Your words will directly drive growth, not vanity metrics.

If you can:

• Storytelling with strategy.
• Write SEO without sounding robotic.
• And sell without screaming “SALE!”
  

Then Backdropsource wants you on the frontline of its content battalion.

Apply Now:

kanika@backdropsource.com