Senior Content Specialist (Technology SaaS)

Hevo

3 - 7 years

12 - 16 Lacs

Pune

Posted:10 hours ago| Platform:

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Skills Required

Content Management Content Planning Product Marketing deep research SEO

Work Mode

Work from Office

Job Type

Full Time

Job Description

Job Responsibilities

Develop a deep understanding of the user, their stage of the journey, and their intent
Deeply research (secondary and/or primary) the decided topics and present a structured narrative to the content manager for approval
Take ownership of writing, getting reviewed, and publishing high-quality content across various formats - blogs, ebooks, thought leadership articles, etc.
Work with the content and SEO teams to publish content that adheres to editorial guidelines
Based on its performance, optimize the content for SEO time and again to ensure it helps achieve business goals
Work with technical SMEs to audit the structure, language, and effectiveness of the content
Edit and publish content by optimizing it for SEO
Strive to get to the published stage with minimal reviews
Work towards minimizing time for research by curating high-quality sources for research
Product Marketing and SEO: Liaison with product marketing and SEO teams to understand the persona and their intent better

What do you bring to the table:

Excellent communication skills, verbal and written
Excellent understanding of grammar and semantics
Natural storyteller
Ability to do deep research, assimilate and convey insights simply
Basic understanding of SEO
Ability to thrive in highly demanding, time-sensitive roles
Love for writing
Grit and curiosity to learn new topics in great depth

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