Senior Content Marketer

Role & responsibilities

• Craft compelling product narratives that clearly explain what Trademo does, who its for, and why it matters.
• Write and edit high-quality, long-form content: thought leadership, use cases, whitepapers, and industry reports.
• TOFU: blog posts, SEO content, reports, and social content.
  MOFU: comparison pages, playbooks, guides, and nurture sequences.BOFU: case studies, ROI stories, feature deep-dives, sales enablement content.
• Design and implement AI-augmented workflows for research, outlines, content drafting, A/B testing, and repurposing.
• Build repeatable content systems and standards (briefs, templates, tone of voice, guidelines) to enable future scaling (agencies/freelancers/in-house team).
• Own organic acquisition metrics: traffic, signups/leads, and contribution to pipeline from content.
• Partner with demand gen/marketing to align content with campaigns.
• Own content distribution strategy and experiments across channels: LinkedIn, newsletters, communities, partner content, PR, etc

Preferred candidate profile

• 4-6 years of experience in B2B SaaS content marketing / content strategy.
• Mandatory: Prior experience in B2B SaaS (product-led or sales-led).
• Experience building or scaling content programs for early-stage startups (01 or 1N).
• Strong understanding of content strategy, SEO, and full-funnel content.
• Demonstrated ability to craft product narratives and translate complex products into simple, compelling stories.
• Proven experience using AI tools (ChatGPT, Claude, Jasper, etc.) to augment, not replace, content workflows.
• Excellent written and verbal communication skills in English.