Senior Business Analyst / Life Sciences (Omnichannel Engagement)

About the Role:

Senior Business Analyst

digital marketing analytics

Key Responsibilities:

• Lead

  requirements gathering

  ,

  documentation

  , and

  prioritization

  for digital and omnichannel analytics initiatives.
• Collaborate with

  digital marketing

  ,

  sales

  ,

  IT

  , and

  data science

  teams to define KPIs and campaign success metrics.
• Analyze performance data from

  CRM

  ,

  marketing automation

  , and

  digital platforms

  to generate actionable insights.
• Translate business objectives into technical requirements for analytics teams to develop

  dashboards, reports

  , and

  data models

  .
• Facilitate workshops to identify improvement opportunities in

  digital engagement

  and

  customer journey mapping

  .
• Develop and maintain

  BRDs, FRDs

  , and

  user stories

  for analytics and reporting projects.
• Support

  segmentation

  ,

  targeting

  , and

  personalization

  strategies for HCPs and patients.
• Ensure adherence to

  pharma compliance

  and

  data privacy standards

  (HIPAA, GDPR).
• Drive continuous improvement in

  data quality

  ,

  process optimization

  , and

  omnichannel performance metrics

  .
• Act as the

  bridge between business and technical/data teams

  , ensuring smooth delivery of analytics solutions.

Required Skills & Experience:

• 6+ years of experience as a

  Business Analyst

  or

  Digital Analytics Professional

  within

  Pharma / Life Sciences

  .
• Deep understanding of

  omnichannel marketing

  ,

  CRM systems

  , and

  digital engagement

  workflows.
• Hands-on experience with

  pharma omnichannel data

  (CRM, email, web, field force, social media, call center).
• Strong skills in

  SQL

  ,

  Excel

  , and

  data visualization tools

  (Power BI, Tableau).
• Exposure to

  Databricks

  or other modern data platforms.
• Excellent communication and stakeholder management skills.
  
• Experience with

  Veeva CRM

  ,

  Salesforce Marketing Cloud

  , or

  Adobe Experience Cloud

  preferred.
• Working knowledge of

  customer journey mapping

  ,

  segmentation

  , and

  personalization techniques

  .
• Bachelor’s degree in

  Life Sciences, Business, or Information Systems

  (Master’s / MBA preferred).