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Mahindra Mahindra Limited. logo

Senior Brand Manager - MEAL

5 - 8 years

7 - 10 Lacs

mumbai

Posted:3 days ago| Platform: Naukri logo

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Skills Required

brand campaigns sales social media atl electronics performance analysis digital marketing gaming automotive

Work Mode

Work from Office

Job Type

Full Time

Job Description




Responsibilities & Key Deliverables


Drive full-funnel brand campaigns across ATL, BTL, digital, and PR


Collaborate closely with sales teams to design region-specific activations and demand-generation efforts


Execute hyperlocal content and media plans that tie into the broader brand narrative


Own post-launch communication strategy: influencer programs, social media, delivery-related storytelling


Partner with agencies to deliver high-quality content across owned and earned media


Support brand tracking, campaign performance analysis, and experimentation with new platforms


Experience


5 8 years of experience in brand/digital marketing or integrated campaign roles


Industry Preferred


EV or mobility startups


Consumer tech and electronics


Premium automotive


Fashion and lifestyle brands


OTT, gaming, or digital entertainment


Qualifications


MBA


General Requirements


Proven ability to own projects end-to-end with a strong sense of accountability


Hustle and agility to operate in a launch-heavy, fast-paced environment


Creative instinct to explore and execute unconventional formats (e.g., gaming, influencer-led content, UGC)


Comfort working with field and regional teams to bridge brand and ground-level execution




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Mahindra Mahindra Limited.

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