Senior Associate, Paid Social

As a Senior Associate, Paid Social at Zeta Global in Bangalore, your role will involve supporting the social media campaign management team by managing paid social campaigns. You will have the opportunity to work with cutting-edge trends in digital advertising, particularly focusing on Facebook Ads Manager. Your responsibilities will include setting up campaigns, optimizing KPIs and pacing, and compiling performance reports for various ad platforms. You will gain insights into paid social marketing campaigns, key metrics, and creating reports to showcase valuable insights for clients. Responsibilities: - Setting up campaigns based on IO requirements, including ad uploads, pixels, budgets, and targeting - Analyzing Facebook performance and making necessary optimizations to meet clients" pacing and KPI goals - Managing campaign reporting by collecting data from internal and external platforms - Compiling image sets for digital marketing campaigns - Supporting the campaign management team with ad-hoc requests Requirements: - Deep understanding of the paid social media ecosystem - Experience with Facebook is required, additional experience with TikTok, Snapchat, YouTube, or Twitter is preferred - Preference for candidates with Facebook/Meta ad platform experience, including pixel implementation, optimization, audience targeting, and bid/budget management - YouTube ad experience is a plus but not required - BCA/BSC degree, including quantitative coursework - Strong written communication skills - Meticulous attention to detail - Demonstrated analytical ability - Interest in digital marketing trends - Willingness to work during U.S. Eastern Standard Time (EST) hours Zeta Global is a data-powered marketing technology company founded in 2007 by David A. Steinberg and John Sculley. The company leverages its extensive proprietary data set and Artificial Intelligence to personalize consumer experiences, unlock intent, and drive business growth for clients. Zeta's technology, the Zeta Marketing Platform, supports end-to-end marketing programs for leading brands across various digital channels, including Email, Display, Social, Search, and Mobile. Zeta Global is recognized in Enterprise Marketing Software and Cross-Channel Campaign Management reports by independent research firms. (Note: The section on Company Summary has been merged into the Job Description for better coherence and relevance to the role.),