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1.0 - 4.0 years
3 - 6 Lacs
Bengaluru
Work from Office
Position Scope: The Senior Associate, Paid Social position is a full-time role that will support the Zetas social media campaign management team. This role is a great opportunity to leverage your expertise in managing paid social campaigns while incorporating cutting edge trends in digital advertising. Priority will be given to candidates experienced with Facebook Ads Manager. Tasks will include campaign setup, KPI and pacing optimization, and reporting across multiple ad platforms. The employee will learn the key components of paid social marketing campaigns, what metrics matter, and how to create performance reports that illustrate key insights for clients. Responsibilities: Setting up campaigns according to IO requirements (ad uploads, pixels, budgets, and targeting) Analyze Facebook performance and make necessary optimizations to meet clients pacing and KPI goals Manage campaign reporting by compiling data from internal and external platforms Compile image sets for digital marketing campaigns Support campaign management team with ad-hoc requests Requirements: Deep understanding of the paid social media ecosystem Experience with Facebook required. Additional experience with TikTok, Snapchat, YouTube, or Twitter preferred Preference will be given to candidates with Facebook/Meta ad platform experience, including pixel implementation, optimization, audience targeting, and bid/budget management YouTube ad experience a plus but not required BCA/BSC degree, including quantitative coursework Strong written communication skills Meticulous attention to detail Demonstrated analytical ability Interest in digital marketing trends Willingness to work during U.S. Eastern Standard Time (EST) hours
Posted 1 week ago
2 - 4 years
4 - 8 Lacs
Bengaluru
Work from Office
The Senior Associate, Paid Social position is a full-time role that will support the Zetas social media campaign management team. This role is a great opportunity to leverage your expertise in managing paid social campaigns while incorporating cutting edge trends in digital advertising. Priority will be given to candidates experienced with Facebook Ads Manager. Tasks will include campaign setup, KPI and pacing optimization, and reporting across multiple ad platforms. The employee will learn the key components of paid social marketing campaigns, what metrics matter, and how to create performance reports that illustrate key insights for clients. Responsibilities: Setting up campaigns according to IO requirements (ad uploads, pixels, budgets, and targeting) Analyze Facebook performance and make necessary optimizations to meet clients pacing and KPI goals Manage campaign reporting by compiling data from internal and external platforms Compile image sets for digital marketing campaigns Support campaign management team with ad-hoc requests Requirements: Deep understanding of the paid social media ecosystem Experience with Facebook required. Additional experience with TikTok, Snapchat, YouTube, or Twitter preferred Preference will be given to candidates with Facebook/Meta ad platform experience, including pixel implementation, optimization, audience targeting, and bid/budget management YouTube ad experience a plus but not required BCA/BSC degree, including quantitative coursework Strong written communication skills Meticulous attention to detail Demonstrated analytical ability Interest in digital marketing trends Willingness to work during U.S. Eastern Standard Time (EST) hours
Posted 2 months ago
7 - 12 years
7 - 17 Lacs
Hyderabad
Hybrid
Business Analyst (Web Analytics) - Hyderabad Location (Hybrid Role) 5 months Contract ( with the possibility of extension) We are seeking local candidates based in Hyderabad who can potentially work from the office for our retail client based in USA . The Web / APP Analytics & Instrumentation Product Management team is chartered with managing products that allow for collecting, sharing, and analyzing data from customer interactions across all digital touchpoints. The teams stakeholders sit in cross-functional groups across all brands. The team works to enable them with the right products to better test, measure, and curate the customer journey with quality data every day. This is a highly complex role with the successful candidate being one who enjoys a flexible and constantly evolving work environment, who is technically savvy but has excellent written and verbal communication skills. KEY RESPONSIBILITIES Manage and execute on backlog of Data Quality work within core data governance tool (ObservePoint). Own Data Quality tool (ObservePoint), employing historical use and domain knowledge to improve and drive efficiency. Review and respond to identified data issues on daily basis, owning response strategy. Drive data collection validation process, working closely with engineers across the organization. Drive improvement in accuracy of data capture by maintaining and enforcing data requirements within Observepoint, building out suite of audits , journeys, rules, alerts and notifications Proactively escalate issues to vendor to improve tool performance Work with cross functional teams to ensure tool is working as expected. Access raw data via API and pull into visualization tool KEY EXPERIENCES 3+ years of Analytics or IT experience, at least 2 of which include business analyst or web analytics related experience Proficiency in Data Quality Management with ObservePoint required Experience with web analytics tools (i.e. Adobe Analytics, Google Analytics, etc.) and or App / Mobile preferred Experience with tag management systems/ data layers required (i.e. Tealium, Signal, Google Tag Manager, etc.) Experience with JavaScript and HTML required Experience with pixel implementation preferred. Experience with APIs and Webhooks preferred. Experience with React and Node JS preferred Experience with Data Management and Data Visualization Tools Ability to effectively manage competing priorities, escalate appropriately and handle multiple assignments at once Capable of communicating complex ideas clearly and succinctly both verbally and in writing and to a diverse group of stakeholders Ability to enforce requirements and clearly communicate implications of non-compliance Desire to independently drive results in a fast-paced, challenging environment
Posted 3 months ago
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