Senior Account manager - Programmatic

Job Description

The purpose of this role is to own the campaign management across Dentsu clients within the Addressable team. Job Description: Key Responsibilities: Understands clients brands, structure, and industry as well as project goals Develop, implement, and manage programmatic advertising campaigns across various platforms (DSPs, SSPs, Ad Exchanges) Monitor and optimize campaign performance to meet client goals and KPIs Serve as the main point of contact for clients, providing regular updates, performance reports, and strategic recommendations. Build and maintain strong relationships with clients, understanding their business objectives and aligning campaign strategies accordingly. Address client inquiries and troubleshoot issues promptly and effectively. Create and execute programmatic media strategies to drive brand awareness, engagement, and conversions. Conduct A/B testing and experiment with new tactics to improve campaign outcomes. Use advanced analytics tools to measure and analyze campaign effectiveness. Monitors investment of digital spend and ensures revenue/margin goals are met Communicate campaign progress, challenges, and opportunities to internal teams and clients. Work closely with clients and able to guide internal teams to align campaign strategies and objectives. Build strong relationships across stakeholders (externally with clients and with teams internally Training and development of team members (Junior programmatic manager) Regular contribution to the media community i.e blogs, case studies , conferences Location: DGS India - Chennai - Anna Nagar Tyche Towers Brand: Paragon Time Type: Full time Contract Type: Permanent