Jobs

Interviews
Job Alerts
Tools

Upskill and Grow with AI

Mock Interview Practice interviews in realistic simulations

Coding Practice Improve your coding skills with challenges

Certification Earn certifications to validate your skills

AI Learning Get trained with AI expert sessions

Career Path AI insights for smarter career decisions

AI Job Match Score AI-Powered Job Match Against Your Resume and Optimize Your Resume

Career Tools and Resources

Resume Builder Build Professional Resume with Ease

ATS Friendliness Check Check Resume Friendliness for Applicant Tracking Systems

Auto Apply Apply to hundreds of jobs on any platform effortlessly

Co-Pilot (Chrome Extension) Your AI Assistant for Seamless Browsing Efficiency

Interview Questions Streamline interviews with ready-to-use questions

Salaries Discover market-driven salary insights across skillsets and geographies

Companies Explore leading companies actively hiring talent
For Employers

Jobs

Interviews

Home
>
Jobs in Chennai
>
Merkle B2b
>
Senior Account manager - Programmatic

Senior Account manager - Programmatic

Merkle B2b

5 - 10 years

9 - 14 Lacs

Chennai

Posted:2 months ago| Platform:

Apply

Skills Required

advanced analytics Usage Campaign management Brand awareness Training and Development Troubleshooting Advertising Monitoring Investment Testing

Work Mode

Work from Office

Job Type

Full Time

Job Description

The purpose of this role is to own the campaign management across Dentsu clients within the Addressable team. Job Description: Key Responsibilities: Understands clients brands, structure, and industry as well as project goals Develop, implement, and manage programmatic advertising campaigns across various platforms (DSPs, SSPs, Ad Exchanges) Monitor and optimize campaign performance to meet client goals and KPIs Serve as the main point of contact for clients, providing regular updates, performance reports, and strategic recommendations. Build and maintain strong relationships with clients, understanding their business objectives and aligning campaign strategies accordingly. Address client inquiries and troubleshoot issues promptly and effectively. Create and execute programmatic media strategies to drive brand awareness, engagement, and conversions. Conduct A/B testing and experiment with new tactics to improve campaign outcomes. Use advanced analytics tools to measure and analyze campaign effectiveness. Monitors investment of digital spend and ensures revenue/margin goals are met Communicate campaign progress, challenges, and opportunities to internal teams and clients. Work closely with clients and able to guide internal teams to align campaign strategies and objectives. Build strong relationships across stakeholders (externally with clients and with teams internally Training and development of team members (Junior programmatic manager) Regular contribution to the media community i.e blogs, case studies , conferences Location: DGS India - Chennai - Anna Nagar Tyche Towers Brand: Paragon Time Type: Full time Contract Type: Permanent

More Jobs at Merkle B2b

Manager DGS MDM

Mumbai

5.0 - 10.0 yrs

INR 10 - 11 Lacs

Service Desk Analyst

Pune

2.0 - 6.0 yrs

INR 2 - 5 Lacs

Account Manager - Business Intelligence

Chennai

4.0 - 5.0 yrs

INR 15 - 17 Lacs

Associate Software Engineer

Mumbai

Experience: Not specified

INR 8 - 8 Lacs

Executive - Strategy

Gurugram

2.0 - 6.0 yrs

INR 13 - 17 Lacs

Mock Interview

Practice Video Interview with JobPe AI

Start Job-Specific Interview

Start Your Job Search Today

Browse through a variety of job opportunities tailored to your skills and preferences. Filter by location, experience, salary, and more to find your perfect fit.

Job Application AI Bot

Apply to 20+ Portals in one click

Download Now

Download the Mobile App

Instantly access job listings, apply easily, and track applications.

Enhance Your Skills

Practice coding challenges to boost your skills

Start Practicing Now

Merkle B2b

Login to

Please Verify Your Phone or Email

Confirm Action

Search

Profile

Upskill and Grow with AI

Senior Account manager - Programmatic