Section Head - Digital Marketing

Key Responsibilities:

• Lead Digital Excellence:

  Spearhead digital marketing strategy for Kia India, guiding internal teams and agency partners to strengthen the brand's digital thought leadership.

• Integrated Strategy:

  Collaborate across Marketing & PR divisions to design cohesive, result-driven marketing strategies aligned with the business plan.

• Content Leadership:

  Drive integrated digital communication plans that position Kia as a content leader across digital platforms.

• Cross-Functional Collaboration:

  Partner with internal teams to support all digital communication requirements with seamless execution.

• Digital & Hyperlocal Innovation:

  Stay ahead of emerging trends, identifying and adopting new platforms and techniques to enhance competitiveness.

• Performance Marketing:

  Develop and execute robust hyperlocal digital media strategies across SEM, Programmatic, Social, and Display channels in collaboration with agencies and regional offices.

• ROI & Analytics:

  Define and monitor campaign KPIs, cost efficiencies, and ROI benchmarks; optimize performance through data-driven insights.

• Regional & Dealer Enablement:

  Work closely with regional offices, dealerships, and partners to ensure effective implementation of localized marketing initiatives.

• Dealer Marketing Oversight:

  Streamline dealer marketing operations through coordinated agency and internal team management for accuracy and timeliness.

Qualifications:

• Education:

  Graduate or Postgraduate degree in

  Commerce, Economics, Mass Communication, or Marketing

  .

• Experience:

  1418years of relevant experience in

  Marketing, Digital Marketing, or Media Planning

  , preferably with a focus on Hyperlocal or regional campaigns.

• Automotive brand (OEM) experience preferred;

  candidates with a proven track record of managing large automotive brands from the agency side will also be considered.

Key Skills & Competencies:

• Analytical Expertise:

  Strong command of performance marketing metrics, analytics tools, and ROI measurement.

• Digital Mastery:

  Deep understanding of digital media channels and hyperlocal marketing ecosystems.

• Leadership:

  Proven ability to manage agencies and execute large-scale, multi-regional campaigns effectively.

• Collaborative Excellence:

  Skilled in communication, coordination, and stakeholder alignment across teams and functions.

• Strategic Agility:

  Balance of long-term vision with hands-on execution to drive business outcomes.