Search Engine Optimization (SEO) Specialist

We are seeking a highly experienced SEO & Performance Marketing Manager to lead our SEO and paid initiatives. The primary focus will be on SEO (70%) to drive organic visibility, traffic, and lead generation, with performance marketing (30%) to support paid campaigns. The ideal candidate should be a strategic leader with hands-on expertise, capable of delivering measurable impact in growth.

Key Responsibilities:

• Lead the SEO team and define new strategies to boost organic lead generation and traffic growth.
• Develop and execute comprehensive SEO strategies (on-page, off-page, technical SEO).
• Conduct detailed keyword research, site audits, and competitor analysis.
• Optimize website architecture, content, and landing pages for improved search visibility.
• Plan and oversee performance marketing campaigns (Google Ads).
• Allocate focus: 70% SEO and 30% paid campaigns.
• Track, analyze, and report performance metrics with actionable insights.
• Collaborate with content, tech, and product teams to ensure SEO best practices.
• Keep updated with the latest search engine algorithms and digital marketing trends.

Requirements:

• 8+ years of proven experience in SEO, with strong results in organic growth.
• Sound knowledge of performance marketing and hands-on experience in paid campaigns.
• Prior experience in leading an SEO team and building scalable strategies.
• Expertise in tools like Google Analytics, Search Console, SEMrush/Ahrefs, Tag Manager, and PPC platforms.
• Strong analytical, strategic, and reporting skills.
• Excellent communication and leadership abilities.